Music Marketing

Artist Interviews

Why Kid Travis Stays Independent and His Tips For Being a Successful Artist

Hometown: Bristol Currently Based In: Philadelphia Favorite Hobby: Playing video games and hanging with friends Favorite Artist(s): Drake, Jon Bellion, & Post Malone Who is Kid Travis? I'm a multi genre artist that cannot be put in a box, but is always working on your next favorite song. Most of my day is spent on making music. The music and I are one. I live breathe and sweat making music in my bedroom/office. It’s the first thing I think about when I wake up and it’s the last thing I th

· 3 min read

Music Marketing

How TikTok videos launch music careers on Spotify: 5 Steps

Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline? The 'TikTok-to-Spotify Pipeline' is the connection between a song going viral on TikTok and its impact on that artist's Spotify streaming success. According

· 3 min read

Music Marketing

How To Build A Personalized Curator Network

Finding Spotify curators who want to place your music can be a challenge so when you find one you definitely don't want to let them go. In this article, we'll discuss why favoriting playlists will help you build a personal curator network and set future campaigns up for success. What Are "Favorites" & Why Should You Use Them? After you've run your first Playlist Push Spotify campaign you'll be able to respond to positive reviews in a variety of helpful ways, including thanking a curator or

· 2 min read

Music Marketing

Spotify’s ‘In Focus’ gives you a free manager?

Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career goals." -Spotify So what is ‘In Focus’? In Focus is a new digital platform that gives you access to a huge swath of tools and resources designed to help you across the key areas of your career: * Create music * Promote your work * Co

· 2 min read

spotify

How Spotify Saved the Pre-Save

Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this reason, labels, distributors and marketing companies have stepped in to offer pre-saves in exchange for connection to your Spotify account. The Problem with Third-Party Pre-Saves This has b

· 3 min read

Music Marketing

Will TikTok's new service 'SoundOn' help you blow up?

Earlier this year, TikTok launched its own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso (TikTok Owned Streaming Service) Distribute your music to Spotify, Apple Music, and all other DSP’s via SoundOn’s partnership with Tunecore. SoundOn's Royalty Rates: You retain 100% royalties from TikTok and Re

· 4 min read

Music Marketing

The REAL Trend of TikTok

Whether you're a new artist or you've been in the scene for years, you most likely know the importance of having your music on TikTok. TikTok gives artists of all sizes the ability to reach potential new fans at scale, and also generate social video content using their songs. However, most artists don't know how to get their song used by other users on the platform and a majority of sounds end up having 0 videos associated to them. Typically there are 2 strategies an artist can take when tryi

· 3 min read

Music Marketing

Want maximum results? The key benefits of extending your campaign.

What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they ease up and minimize their gains. The 4 key benefits of extending your campaign 1) Triggering the Spotify algorithm The more you can gain authentic listeners in a concentrated and sustained period of time, the more S

· 3 min read

Music Marketing

How LYOD is Living His Own Dream & His Tips For Upcoming Artists

Hometown: Cologne Currently Based: Germany Favorite Artist: Benny Blanco Favorite Hobby: Going out at a restaurant & meeting friends Who is LYOD? I am a 22-year-old guy from Germany, who loves making music. I make sensitive and powerful pop songs and put all my emotions into my music. What is the story behind your artist name? Actually, the name came from a letter reversal that I found very cool. Later I found out that the letters form the sentence “Live Your Own Dream”, which is very fit

· 3 min read

Music Marketing

5 Must Dos Before Promoting Your Music in 2022

There are many routes an artist can take when it comes to music promotion. A lot of artists get caught up focusing too much on one way of promoting and think their song will just blow up. The most successful artists allocate time and energy to multiple outlets for a well rounded promotional campaign. Here are the top 5 strategies for promoting your music in 2022: #1 - PR Public Relations is important for any size or type of artist trying to reach more fans. The part that sucks about PR

· 2 min read

Music Marketing

How coldbrew Landed a Single Deal with Atlantic Records & Became a Full-Time Artist

Hometown: Stillwater, Oklahoma Currently Based: Stillwater, Oklahoma Favorite Artist: Porter Robinson Favorite Hobby: All I really do outside of music is take my dog on walks, drink coffee, play video games, and hangout with my wife. Who is coldbrew? I would best describe my music as "chill beats". My earlier releases are very much in the lofi hip hop space, and rely heavily on samples, but lately I have been creating more electronic/downtempo leaning tracks using only original compositions

· 7 min read

Music Marketing

TikTok’s Annual Music Report & Your 2022 Promotion Strategy

Once again, TikTok has released their annual music report sharing their biggest accomplishments of the year: the breakout artists, the new hit songs, and a wealth of data to remind us all that the app now drives the world’s listening habits. In this article, we’ll break down what you need to know from the report and how to use this info to guide your music promotion strategy in 2022. 1) The Stats You Need to Know * “430 songs surpassed 1 billion video views as TikTok sounds in 2021  – a thr

· 3 min read

NFTs

Why You Should Care About NFTs

Playlist Push is keeping a close eye on the role of NFTs in the music industry...here’s why you should too.

· 3 min read

Music Marketing

Artist Interview Series: Valid Point.

Hometown: Des Moines, IA Currently Based: Nashville, TN Favorite Artist: Juice WRLD Favorite Hobby: Bowling Who is Valid Point.? My real name is Thad. I always loved Hip Hop and Pop Punk because of the energy of the music and because of the catchy melodies. From day one, I have been trying to fuse the two! What is the story behind your artist name? I was in a car with a buddy of mine, back when I lived in North Carolina, and we were talking about forming a band. We were discussing band name

· 5 min read

Music Marketing

The cost of ignoring TikTok is skyrocketing for artists. Don’t get left behind!

At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in launchmode, it’s fully in orbit and there is no slowing down. If you don’t catch up and hop on asap, you risk being left behind. Don’t be that guy in the sci-fi movie who shows up late to the last ship off planet earth before t

· 3 min read

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