![How Spotify Saved the Pre-Save](/blog/content/images/size/w600/2022/05/Spotify_PreSave_Header_2.png)
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How Spotify Saved the Pre-Save
Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this