Music Marketing

Our latest insights and promotional tips

Blog Posts for Artists

How to Promote Your Music on Spotify: A 60-Day Plan

Getting your music on Spotify is only the first step. Reaching new listeners and building an audience requires a promotion strategy. The most effective way to promote your music on Spotify is to combine playlist pitching, social media marketing, Spotify for Artists tools, fan engagement, and targeted promotion. You don't need a massive budget or an existing fanbase to get started, but you do need a plan. This guide walks you through a practical 60-day Spotify promotion strategy, covering the

· 25 min read

Blog Posts for Artists

How to Add Lyrics to Spotify in 2026: Step-by-Step Guide

Want to get your song lyrics on Spotify? Whether you're releasing your first single or updating an existing song, adding lyrics to Spotify is relatively easy and can be done for free. While you can't upload lyrics directly through Spotify for Artists, you have two options: submit them through your music distributor or use Musixmatch, Spotify's official lyrics partner. In this guide, we'll cover both methods, show you how to sync your lyrics, and explain how to get your lyrics on Apple Music, I

· 13 min read

Music Marketing

Why Are My Spotify Monthly Listeners Dropping? 7 Reasons + How to Fix It (2026)

Spotify monthly listeners can drop when people who listened to your music during the previous 28 days don't stream you again during the current rolling window. Drops can happen after playlist exposure slows, a release cycle ends, algorithmic recommendations decrease, or listeners simply don't return to your catalog. In this article, we'll break down the most common reasons Spotify monthly listeners drop, what those changes actually mean for your growth, and what you can do to turn more listener

· 10 min read

Blog Posts for Artists

Music Metadata: What It Is, Why It Matters & How to Get It Right

Updated for 2026 Music metadata is the information that identifies a recording, describes a release, and credits the people behind it. It includes your artist name, song title, songwriter credits, release date, and identifiers such as ISRCs. For independent artists, getting these details right helps your music appear on the correct artist profile, gives collaborators proper credit, and supports royalty matching. Getting them wrong can mean correcting a release when you should be promoting it.

· 5 min read

Blog Posts for Artists

How Cover Art Affects Playlist Placements: Album Art That Gets Your Music On Playlists

Updated for 2026 Before a playlist curator presses play, your cover art has already made an impression. Strong artwork won’t rescue a weak song or guarantee a placement, but it can signal professionalism, communicate your sound and style, and give curators another reason to take your submission seriously. In this guide, you’ll learn how album art can influence Spotify playlist consideration, what curators notice, which design mistakes can weaken your pitch, and how to create cover art that sup

· 5 min read

Blog Posts for Artists

How To Get Your Music On The Billboard Charts in 2026

Updated for 2026 Whether you’re an artist, producer, singer, manager, or label, it’s a pretty special accolade to gain traction in the upward ranks of the famous Billboard Charts. Anywhere from the mainstream “Hot 100” to the “Global 200” charts, it is something heavily recognized in the music industry, and even more so today with how much music has become a digital metric-based form of sonic consumption and business. In essence, the Billboard Charts are a weekly ranked list of songs and albums

· 5 min read

Blog Posts for Artists

Spotify Full-Length Videos: The Complete Guide for Artists (2026)

Can full-length videos on Spotify help you get more streams? According to Spotify's data, the answer is yes. The company recently expanded its video offering by allowing eligible artists to upload full-length videos directly through Spotify for Artists. Instead of relying solely on distributors or label partners, many independent artists can now manage videos themselves. This is more than another feature update. It’s part of Spotify’s larger strategy to keep fans engaged inside the platform,

· 7 min read

Blog Posts for Artists

How to Get a TikTok Artist Account in 2026: Step-by-Step Guide for Musicians

TikTok has become one of the most powerful platforms for music discovery, helping independent artists and major-label musicians reach new audiences every day. If your music is available on TikTok, applying for a TikTok Artist Account can unlock features designed specifically for musicians. From the Music Tab and New Release Highlights to artist profile tools that make your catalog easier to discover, a TikTok Artist Account can help you create a more professional presence and connect fans direc

· 5 min read

TikTok Tips

How to Get More TikTok Views (2026): The New Search + Retention Strategy

Updated: April 17, 2026 Getting views on TikTok in 2026 is no longer about luck—or even just “going viral.” The platform has evolved into a search-driven discovery engine powered by retention, user behavior, and content classification. If you want more views, you need to optimize for two systems at the same time: * The viewer (attention, curiosity, emotion) * The algorithm (indexing, retention, engagement signals) This guide breaks down exactly how TikTok works in 2026—and how to use tha

· 4 min read

Blog Posts for Artists

What is the difference between a Single, an EP, and an Album?

If you’re releasing music today, you’ve probably asked: What actually counts as a single, an EP, or an album? The confusion is real. Between Spotify guidelines, distributor rules, and outdated industry definitions, many artists aren’t sure how their music will be classified. In this guide, we’ll break it down clearly so you can choose the right format for your release and your current stage as an artist. Quick Answer (TLDR) * Single: 1 to 3 tracks, usually focused on one main song * EP (E

· 5 min read

Music Marketing

How to Get Better Artists in Your Spotify “Fans Also Like” Section

A lot of artists look at their Spotify profile and wonder the same thing: why is there no “Fans Also Like” section yet? Or, just as frustrating, why does Spotify show artists who do not sound anything like them? Maybe you make moody indie pop, but your profile is getting connected to random trap artists because one playlist added you next to them. Maybe you have thousands of streams, but Spotify still has not built enough confidence to show similar artists on your profile. It can feel like the a

· 17 min read

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