Music Marketing - Playlist Push

Music Marketing

Our latest insights and promotional tips

5 Reasons to Make a Spotify Artist Playlist & How to Do it

Blog Posts for Artists

5 Reasons to Make a Spotify Artist Playlist & How to Do it

One of the greatest assets for blossoming as a musician and musical artist in today’s day and age is the “Artist Playlist” on Spotify, so here we are going to discuss this crucial tactic: why you should have your own Spotify artist playlist and how to make it. What

Indie Artist Chloe Tang Talks Newest Single & Shares Her Ongoing Evolution As An Artist

Artist Interviews

Indie Artist Chloe Tang Talks Newest Single & Shares Her Ongoing Evolution As An Artist

Hometown: Phoenix, AZ Currently Based In: Los Angeles, CA Favorite Hobby: Anything fashion-related; thrifting, shopping, styling, reading about it Favorite Artist(s): Whiterosemoxie and Michelle Branch Who is Chloe Tang? I'm a smol, tatted, bald, sensitive gyal who writes music for the HOES. How did you “discover” your sound? Ohhhh

4 New Year’s Resolutions to Transform Your Music Career in 2023

Blog Posts for Artists

4 New Year’s Resolutions to Transform Your Music Career in 2023

1) Go on Offense ASAP (While everyone else is slacking) At the beginning of the year, you have the opportunity to go on offense while most artists are procrastinating in the aftermath of the holidays. While they repeat the crucial mistake of waiting to take action, you can be off

How To Get Your Music On The Billboard Charts in 2023

Blog Posts for Artists

How To Get Your Music On The Billboard Charts in 2023

Whether you’re an artist, producer, singer, manager, or label, it’s a pretty special accolade to gain traction in the upward ranks of the famous Billboard Charts. Anywhere from the mainstream “Hot 100” to the “Global 200” charts, it is something heavily recognized in the music industry, and even

Three Music Marketing Strategies To Focus On In 2023

Music Marketing

Three Music Marketing Strategies To Focus On In 2023

As the year 2022 comes to a near close and the majority of the music industry slows its roll, we now begin to set our sights on what’s to come in 2023. Each new year gives us a fresh perspective and the rebirth of yearly and monthly goals to

5 Reasons You Should Promote Your Older Songs & How to Do It

Music Marketing

5 Reasons You Should Promote Your Older Songs & How to Do It

Why are the most successful artists and managers investing so much time and money into promoting their previous releases instead of just new singles? In this article, we’ll answer this question by looking at the data behind this shift and how promoting your older music is one of the

Independent Artists Signing Record Deals after TikTok Success in 2022

Music Marketing

Independent Artists Signing Record Deals after TikTok Success in 2022

It's no secret that TikTok has become the most popular place for A&Rs to discover new talent. These days, if you find your name on the TikTok Emerging Artists Chart you can rest assured every label is now aware of you. A recent Vox report found that of the

The Fall of FN Meka and The Rise of The Virtual Influencer

Music Marketing

The Fall of FN Meka and The Rise of The Virtual Influencer

FN Meka was created in 2019 by Factory New Records as what appeared to be a run-of-the-mill virtual influencer. The avatar quickly gained notoriety on TikTok for posting videos featuring Gucci Tesla Cybertrucks, Lamborghini gaming chairs, and other (now deleted) Artificial Reality powered content, amassing millions of followers on the

Why Kid Travis Stays Independent and His Tips For Being a Successful Artist

Artist Interviews

Why Kid Travis Stays Independent and His Tips For Being a Successful Artist

Hometown: Bristol Currently Based In: Philadelphia Favorite Hobby: Playing video games and hanging with friends Favorite Artist(s): Drake, Jon Bellion, & Post Malone Who is Kid Travis? I'm a multi genre artist that cannot be put in a box, but is always working on your next favorite song. Most of

How TikTok videos launch music careers on Spotify: 5 Steps

Music Marketing

How TikTok videos launch music careers on Spotify: 5 Steps

Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline? The 'TikTok-to-Spotify Pipeline'

How To Build A Personalized Curator Network

Music Marketing

How To Build A Personalized Curator Network

Finding Spotify curators who want to place your music can be a challenge so when you find one you definitely don't want to let them go. In this article, we'll discuss why favoriting playlists will help you build a personal curator network and set future campaigns up for success. What

Spotify’s ‘In Focus’ gives you a free manager?

Music Marketing

Spotify’s ‘In Focus’ gives you a free manager?

Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career goals." -Spotify

How Spotify Saved the Pre-Save

How Spotify Saved the Pre-Save

Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this

How To Customize Your “Fans Also Like”

Music Marketing

How To Customize Your “Fans Also Like”

A lot of artists struggle to get a “Fans Also Like” section on their Spotify profile to begin with. Some artists even mention getting tens of thousands of streams on their song and still, no Fans Also Like or Spotify Radio. But what if I told you there’s an

Will TikTok's new service 'SoundOn' help you blow up?

Music Marketing

Will TikTok's new service 'SoundOn' help you blow up?

Earlier this year, TikTok launched their own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso (TikTok Owned Streaming

The REAL Trend of TikTok

Music Marketing

The REAL Trend of TikTok

Whether you're a new artist or you've been in the scene for years, you most likely know the importance of having your music on TikTok. TikTok gives artists of all sizes the ability to reach potential new fans at scale, and also generate social video content using their songs. However,

Want maximum results? The key benefits of extending your campaign.

Music Marketing

Want maximum results? The key benefits of extending your campaign.

What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they

How To Pitch Your Next Release To Spotify's Editorial Team

Music Marketing

How To Pitch Your Next Release To Spotify's Editorial Team

Getting onto one of Spotify's Editorial Playlists seems far fetched and out of reach for most artists. It seems that these playlists are reserved for artists who are typical in Billboards Top 100 but in reality any artist can get into one of these playlists whether it's their 1st or

What Do Viral TikTok Songs Have in Common?

What Do Viral TikTok Songs Have in Common?

Let’s take a closer look into the top TikTok songs of the last few months - what do they have in common, and what can we learn from it?

How LYOD is Living His Own Dream & His Tips For Upcoming Artists

Music Marketing

How LYOD is Living His Own Dream & His Tips For Upcoming Artists

Hometown: Cologne Currently Based: Germany Favorite Artist: Benny Blanco Favorite Hobby: Going out at a restaurant & meeting friends Who is LYOD? I am a 22-year-old guy from Germany, who loves making music. I make sensitive and powerful pop songs and put all my emotions into my music. What is the

5 Must Dos Before Promoting Your Music in 2022

Music Marketing

5 Must Dos Before Promoting Your Music in 2022

There are many routes an artist can take when it comes to music promotion. A lot of artists get caught up focusing too much on one way of promoting and think their song will just blow up. The most successful artists allocate time and energy to multiple outlets for a

Everything You Need To Know About Spotify Playlist Promotion in 2023

Music Marketing

Everything You Need To Know About Spotify Playlist Promotion in 2023

There are many common goals musicians and producers have with one another. One of these goals is to get their music in the ears of an audience that genuinely wants to listen to them. Playlisting does just that. Playlisting helps artists get their music in the ears of a real

5 Steps to Creating The Best TikTok Account for Artists & Musicians

Music Marketing

5 Steps to Creating The Best TikTok Account for Artists & Musicians

We often get questions from artists about what to do with their TikTok account. Is it worth growing your TikTok channel? What type of videos should you post? This article is for any artist who is interested in building out your own TikTok account. Let’s dive in. The benefits

How coldbrew Landed a Single Deal with Atlantic Records & Became a Full-Time Artist

Music Marketing

How coldbrew Landed a Single Deal with Atlantic Records & Became a Full-Time Artist

Hometown: Stillwater, Oklahoma Currently Based: Stillwater, Oklahoma Favorite Artist: Porter Robinson Favorite Hobby: All I really do outside of music is take my dog on walks, drink coffee, play video games, and hangout with my wife. Who is coldbrew? I would best describe my music as "chill beats". My earlier

Music Distributors You Should Consider For Your Next Release 2023

Music Distributors

Music Distributors You Should Consider For Your Next Release 2023

So you're ready to show the world your first song or you're looking for a distributor upgrade? Finding the perfect music distributor will be your next step. Music distributors make music available to the public. Through a system of contracts and payments, distributors grant record stores, online download platforms, and