Music Marketing

Our latest insights and promotional tips

Blog Posts for Artists

Spotify Full-Length Videos: The Complete Guide for Artists (2026)

Can full-length videos on Spotify help you get more streams? According to Spotify's data, the answer is yes. The company recently expanded its video offering by allowing eligible artists to upload full-length videos directly through Spotify for Artists. Instead of relying solely on distributors or label partners, many independent artists can now manage videos themselves. This is more than another feature update. It’s part of Spotify’s larger strategy to keep fans engaged inside the platform,

· 7 min read

Blog Posts for Artists

Spotify Direct Messaging: How the New Messages Feature Works and What It Means for Artists

Updated for 2026 Spotify recently launched a new direct messaging feature called Messages. For the first time, listeners can share songs, playlists, and podcasts — and chat about them within the Spotify app. For independent artists, this is a huge deal. It’s not just a small UX tweak; it has the potential to transform music discovery, fan engagement, and organic promotion. This guide breaks down how Spotify Messages (DMs) work, why Spotify launched it, and — most importantly — what artists ca

· 5 min read

Blog Posts for Artists

How to Get a TikTok Artist Account in 2026: Step-by-Step Guide for Musicians

TikTok has become one of the most powerful platforms for music discovery, helping independent artists and major-label musicians reach new audiences every day. If your music is available on TikTok, applying for a TikTok Artist Account can unlock features designed specifically for musicians. From the Music Tab and New Release Highlights to artist profile tools that make your catalog easier to discover, a TikTok Artist Account can help you create a more professional presence and connect fans direc

· 5 min read

TikTok Tips

How to Get More TikTok Views (2026): The New Search + Retention Strategy

Updated: April 17, 2026 Getting views on TikTok in 2026 is no longer about luck—or even just “going viral.” The platform has evolved into a search-driven discovery engine powered by retention, user behavior, and content classification. If you want more views, you need to optimize for two systems at the same time: * The viewer (attention, curiosity, emotion) * The algorithm (indexing, retention, engagement signals) This guide breaks down exactly how TikTok works in 2026—and how to use tha

· 4 min read

Blog Posts for Artists

What is the difference between a Single, an EP, and an Album?

If you’re releasing music today, you’ve probably asked: What actually counts as a single, an EP, or an album? The confusion is real. Between Spotify guidelines, distributor rules, and outdated industry definitions, many artists aren’t sure how their music will be classified. In this guide, we’ll break it down clearly so you can choose the right format for your release and your current stage as an artist. Quick Answer (TLDR) * Single: 1 to 3 tracks, usually focused on one main song * EP (E

· 5 min read

Music Marketing

How to Get Better Artists in Your Spotify “Fans Also Like” Section

A lot of artists look at their Spotify profile and wonder the same thing: why is there no “Fans Also Like” section yet? Or, just as frustrating, why does Spotify show artists who do not sound anything like them? Maybe you make moody indie pop, but your profile is getting connected to random trap artists because one playlist added you next to them. Maybe you have thousands of streams, but Spotify still has not built enough confidence to show similar artists on your profile. It can feel like the a

· 17 min read

Blog Posts for Artists

How to get your song on YouTube Music Playlists

Updated for 2026: YouTube Music has quietly become one of the most important platforms for music discovery, especially for artists looking to reach listeners outside of traditional streaming apps. With billions of users already on YouTube, playlists on YouTube Music play a major role in how songs get surfaced, saved, and replayed. Getting your song on YouTube Music playlists isn’t about luck or spammy submissions. It’s about understanding how the platform works, how curators discover new music,

· 9 min read

Music Marketing

How to Get Your Music on Spotify (2026 Guide) | Best Music Distributors for Independent Artists

Updated April 2026 — Choosing a distributor is the first step to getting your music on Spotify. We've fully refreshed this guide with 2026 pricing, new distributors, and what's actually changed since we first published it. How Do You Get Your Music on Spotify? To get your music on Spotify, you need to work with a music distributor. They act as the pipeline between your recordings and streaming platforms — Spotify, Apple Music, Amazon Music, TikTok, YouTube Music, and dozens more. Spotify doe

· 7 min read

Blog Posts for Artists

Spotify Is Expanding Song Credits and It Could Help Artists Get Discovered

Behind every song you release is so much more than a finished track. There are late nights, half-finished ideas, voice notes, collaborators sending files back and forth, and moments where a song almost went in a completely different direction. Yet once the music is out in the world, listeners usually only see a title, an artist's name, and a play button. That's starting to change. Spotify is rolling out new features that spotlight the people, stories, and creative connections behind your music.

· 6 min read

Music Distributors

Music Distributors You Should Consider For Your Next Release 2026

So you're ready to show the world your first song, or you're looking to upgrade your distributor? Finding the perfect music distributor will be your next step. Music distributors make music available to the public. Through a system of contracts and payments, distributors grant record stores, online download platforms, and streaming services the rights to purchase and resell an artist's music. Given the number of distribution companies there are in 2024, it can feel overwhelming and dreary. Not

· 9 min read

Blog Posts for Artists

How To Pre-Save on Spotify in 2026 (Updated Guide for Artists)

Independent artists in 2026 are playing a different game, one shaped by AI discovery, algorithmic signals, and early engagement data. Despite all these changes, Spotify pre-saves remain one of the simplest ways to build momentum before release day. What has changed is how pre-saves work inside Spotify, and how strategically artists need to use them to see real results. What Is a Spotify Pre-Save? A Spotify pre-save allows fans to save your upcoming release before it goes live. Once your song

· 4 min read