TikTok Tips
Updated: April 17, 2026 Getting views on TikTok in 2026 is no longer about luck—or even just “going viral.” The platform has evolved into a search-driven discovery engine powered by retention, user behavior, and content classification. If you want more views, you need to optimize for two systems at
Blog Posts for Artists
Many artists struggle with one big question when trying to grow their TikTok fanbase: how often should you actually post? The answer is not as simple as a single number. While data provides helpful clues, the real goal is to stay consistent without burning yourself out. If you’re still
Blog Posts for Artists
What Is Cringe Marketing in Music? Cringe marketing is a promotional strategy that relies on creating content that's awkward, over-the-top, or downright bizarre to capture attention. In the music world, it often looks like emotionally intense videos, odd visuals, or performances that leave audiences wondering, "What did
Music Marketing
We often get questions from artists about what to do with their TikTok account. Is it worth growing your TikTok channel? What type of videos should you post? This article is for any artist who is interested in building out your own TikTok account. Let’s dive in. The benefits
Blog Posts for Artists
TikTok’s #NewMusic feature recently launched as the official hub for music discovery on the platform. This is huge for independent artists as TikTok has become the most influential tool in the industry for promoting your music. Since going live, The #NewMusic hub has amassed over 25 Billion Views. And
TikTok Tips
Did you know that TikTok can be a lucrative source of income? While top TikTok creators like Charlie D’melio make over 20 million dollars per year, TikTokers of all sizes can earn from $500 - $100,000+ per month posting videos. In this blog post, we will explore various
Music Marketing
Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline?
Music Marketing
Earlier this year, TikTok launched its own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso
TikTok Tips
Let’s take a closer look into the top TikTok songs of the last few months - what do they have in common, and what can we learn from it?
Music Marketing
Once again, TikTok has released their annual music report sharing their biggest accomplishments of the year: the breakout artists, the new hit songs, and a wealth of data to remind us all that the app now drives the world’s listening habits. In this article, we’ll break down what
Music Marketing
More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month.
Music Marketing
Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's
Music Marketing
It’s been a lonely trudge since the first lockdowns of March 2020. But as we turn the corner into 2021, the encouraging news is that as catastrophic as COVID-19 has been for concerts and festivals, overall growth is still happening in the music industry. By September 2020, an incredible
TikTok Tips
Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light
TikTok Tips
Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music
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Scarlett has helped 27 Artists gain 1,680,648 views on TikTok TikTok Channel: @queeenscar Hometown: Charlotte, NC Favorite Genres: I loveee early 2000’s music! I’m pretty much always listening to pop2k or rap Favorite Hobby: I’m a huge foodie! I love trying out new restaurants in