As we approach the end of 2026, excitement for Spotify Wrapped is building once again. This annual event has become a global phenomenon, with millions of fans sharing their favorite songs, artists, and listening moments from the year.

For artists, Spotify Wrapped is more than just a recap of streaming numbers. It's an opportunity to connect with your biggest fans, celebrate your accomplishments, and introduce your music to new listeners.

This year, Spotify is giving artists even more ways to participate, including personalized video messages and a new performance video feature. Here's everything you need to know to make the most of your 2026 Spotify Wrapped.

Record a Video Message for Your Top Spotify Fans

One of the best ways to connect with your biggest Spotify listeners is through a personal video message. For Spotify Wrapped 2026, all artists can submit a 30-second vertical video for a chance to appear in their top fans' personalized Wrapped stories and the Your Artist Messages feed.

The deadline to submit your Spotify Wrapped video is November 6, 2026.

Your message doesn't need to be professionally produced. The goal is to make it personal and authentic. Here are a few ideas for your video:

  • Thank Your Fans: Let your listeners know how much their support has meant to you throughout 2026.
  • Celebrate a Milestone: Share a memorable moment from your year, whether it's releasing new music, reaching a streaming milestone, or performing at a special venue.
  • Tease What's Coming: Give fans a sneak peek at your plans for 2027, including upcoming releases, tours, or creative projects.

Last year, more than 70,000 artists submitted personal video messages for Spotify Wrapped, generating hundreds of millions of views worldwide.

Spotify Clip Examples

How to Submit Your Spotify Wrapped 2026 Video

1) Record Your Video: Film a vertical video that's under 30 seconds long.

2) Log In: Open Spotify for Artists on your desktop.

3) Find the Wrapped Banner: Navigate to the Video & Visuals tab and select the Wrapped banner

4) Upload Your Video: Add your video along with a short caption of 100 characters or fewer.

5) Submit: Send your video for review before November 6, 2026.

Spotify will review your submission, and your video may be featured in your fans' Wrapped experiences. Submitting a video doesn't guarantee placement, and Wrapped video messages will be removed after the campaign ends.

Tips for Recording Your Spotify Wrapped Video

To make sure your video meets Spotify's requirements:

  • Record vertically with audio.
  • Keep your video longer than 3 seconds and shorter than 30 seconds.
  • Use an MP4 or MOV file with a minimum resolution of 720 × 1280 pixels.
  • Avoid music, logos, text overlays, filters, and explicit content.
  • Keep your message natural, personal, and engaging.

You don't need an elaborate setup or expensive equipment. A genuine thank-you recorded on your phone can be a great way to connect with the people who supported your music this year.

Submit Performance Videos for Spotify Wrapped 2026

Spotify's introducing a new way for artists to connect with fans during Wrapped 2026: performance videos. For the first time, eligible artists participating in Spotify for Artists' video upload beta can submit full-length performance videos for a chance to appear alongside their music in fans' Wrapped experiences.

These videos can include:

  • Live concert performances
  • Acoustic versions of your songs
  • Studio performances
  • Other live renditions of your music

Fans may discover these performances in their Your Top Songs playlist during Wrapped by selecting the Performances option. This gives artists another opportunity to share their creative process and let fans experience their favorite songs in a different way.

Unlike personalized Wrapped video messages, performance videos can remain on your Spotify artist profile after Wrapped ends. They're also eligible for royalties and charting.

How to Upload a Spotify Wrapped Performance Video

If you have access to Spotify's video upload beta, follow these steps:

1) Log In: Open Spotify for Artists on desktop.

2) Navigate to Video & Visuals: Find the Live Performance Video banner.

3) Upload Your Performance: Select your video file.

4) Choose Your Track: Match the performance video to its corresponding song on Spotify.

5) Add a Thumbnail: Select an image to represent your performance.

6) Submit: Complete the upload process for Spotify's review.

Spotify Performance Video Requirements

Before uploading, make sure your video meets these specifications:

  • Landscape orientation
  • MP4 or MOV format
  • Less than 20 minutes long
  • Minimum resolution of 1080p
  • Associated with a corresponding track on Spotify

This feature is currently limited to eligible artists participating in Spotify's video upload beta. If you don't have access yet, you can still participate in Wrapped by submitting a personal video message and optimizing your artist profile.

Give Your Spotify Artist Profile a Wrapped Makeover


Your Spotify artist profile is your digital storefront, and Wrapped is one of the best times of the year to make sure it looks its best. As fans revisit their favorite artists and discover new music through Wrapped, having an updated profile can help turn those visits into lasting connections.

Here are a few ways to get your Spotify artist profile ready:

  • Update Your Bio and Photos: Make sure your artist bio and images reflect who you are today. Highlight recent accomplishments, releases, or important moments from 2026.
  • Refresh Your Canvas Videos: Add a Spotify Canvas to your tracks to give listeners an engaging visual experience while streaming your music.
  • Promote Your Merch: Connect your Shopify store to Spotify and showcase your latest merchandise so fans can support you beyond streaming.
  • Update Your Artist Pick: Highlight your latest release, upcoming show, or a playlist featuring your favorite tracks from 2026.
  • Add a Fan Support Link: If available for your profile, give fans another way to support your music or a cause that's important to you.

Small profile updates can make a big difference when listeners visit your page during Wrapped.

Promote Your Upcoming Shows

Spotify Wrapped isn't just about streaming. It's also a chance to turn online listeners into fans who show up for your live performances.

Before Wrapped launches, make sure your upcoming tour dates and concerts are listed on Spotify through a supported ticketing partner.

Spotify can display upcoming shows on your artist profile and recommend relevant events to listeners, making it easier for fans to discover where they can see you perform. If you're planning a tour or have shows scheduled for early 2027, now is a great time to list those dates.

Build Hype for Your 2027 Releases

If you have new music coming out in early 2027, Spotify Wrapped is a great opportunity to start building anticipation.

As fans revisit their favorite artists from 2026, you can use the increased attention to tease what's coming next. One way to prepare for an upcoming eligible album or EP release is by creating a Spotify Countdown Page.

Countdown Pages allow fans to pre-save upcoming releases directly on Spotify, helping you build momentum before release day. When fans pre-save your music, Spotify automatically adds the release to their libraries once it's available.

You can also use your Wrapped video message to briefly tease upcoming music, giving your biggest supporters something to look forward to. For more tips, check out our guide on how to pre-save music on Spotify.

Why Spotify Wrapped Is a Big Opportunity for Artists

Spotify Wrapped has grown into one of the biggest annual moments in music. In 2025, fans shared Wrapped content more than 635 million times, showing just how much attention the event generates across social media.

For independent artists, this creates an opportunity to reach beyond their existing audience. When listeners share their top artists and favorite songs, they're also introducing that music to friends, followers, and potential new fans.

But the opportunity doesn't stop at social media. By submitting a personal video message, updating your artist profile, and showcasing your music through Spotify's latest features, you can give listeners more reasons to connect with your music.

Whether you reached a major streaming milestone or released your very first song this year, Spotify Wrapped is a chance to celebrate your progress and thank the people who made it possible.

Submit your Spotify Wrapped video by November 6, 2026, and get your artist profile ready before Wrapped arrives.

FAQs About Spotify Wrapped 2026

When does Spotify Wrapped 2026 come out?

Spotify Wrapped 2026 is expected to launch in early December, following previous years' release schedules. Spotify has not yet announced an official release date.

What is the deadline for Spotify Wrapped 2026 artist videos?

Artists must submit their personalized Spotify Wrapped video messages by November 6, 2026.

How do artists submit a video for Spotify Wrapped 2026?

Log in to Spotify for Artists on desktop, navigate to the Video & Visuals tab, and select the Wrapped banner. From there, upload your video, add a caption, and submit it for review.

Can all Spotify artists submit a Wrapped video?

Yes. All artists can submit a personal video message for Spotify Wrapped 2026. However, submission doesn't guarantee that the video will appear in fans' Wrapped experiences.

The new performance video feature is only available to eligible artists participating in Spotify's video upload beta.

Can Spotify artists see who their top listeners are?

No. Spotify artists cannot see the identities of their individual top listeners. However, they can access audience insights, demographics, and streaming statistics through Spotify for Artists.

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