Music Marketing

Blog Posts for Artists

How to Get Your Song Trending on TikTok’s #NewMusic Hub: The Secret to Blowing Up

TikTok’s #NewMusic feature recently launched as the official hub for music discovery on the platform. This is huge for independent artists as TikTok has become the most influential tool in the industry for promoting your music. Since going live, The #NewMusic hub has amassed over 25 Billion Views. And this is not just from big pop stars. Anyone can get featured on the #NewMusic page, making this one of the most important marketing features on TikTok for you to embrace. In this post, I’ll expla

· 4 min read

Artist Interviews

Eighty Ninety: From '808s and Telecasters' to Organic Vibes - An Alt-Pop Journey

Hometown: New York City Currently Based In: New York City Favorite Hobby: Abner: Yoga // Harper: Doomscrolling Memes Favorite Artist(s): Tom Petty, Sparklehorse, Taylor Swift, Chet Baker, Third Eye Blind, HAIM Who is Eighty Ninety? Hey, we're Abner and Harper James. We're brothers in an alt-pop indie band called Eighty Ninety. We grew up in a small coastal town and ended up in NYC. We'd always played music, but when Harper started working at a studio in Brooklyn, it felt like the right time

· 4 min read

Music Marketing

5 Ways to use ChatGPT for artists and musicians

Scared by how fast everything with AI is moving? Welcome to the club…but if you can push past this initial state of overwhelm, you’ll find some glorious opportunities for artificial intelligence to support your music career. Using AI chatbots like Chat GPT as your on-call writing buddy or business assistant can help unlock your creativity rather than replace it. In this post, we’ll focus on how you can use ChatGPT to help you as an artist or musician. First, some general Chat GPT Tips: 1)

· 4 min read

Music Marketing

How to use AI to create Spotify cover art for artists and musicians

In this post, we’ll explain how to use two of the top artificial intelligence artwork generators - Midjourney and DALLE to help you make album art for your music. In our recent post how to use Chat GPT for artists and musicians, we shared how AI helped brainstorm song titles, lyrics, and melodies for a hypothetical song about “finding yourself through traveling the world”. In this post, we’ll continue to use the same hypothetical song for the cover art examples. Making Cover Art with Midjour

· 4 min read

Music Marketing

How To Get Your First 1,000 Streams on Spotify (2024 Update)

Getting your first song on Spotify is both exciting and nerve-wracking. You get your friends and family to stream it, send out a few tweets, even make a cool video clip for your song, and guess what? No one cares. Your song sits at the dreaded <1,000 mark and might as well have zero streams. We have seen this happen to thousands of artists and are here to help you succeed. Here are 5 actionable tips you can take to break through that <1,000 wall and start building a dedicated audience on Spot

· 4 min read

Music Marketing

Singles vs. Albums: Why Independent Artists Should Focus on Singles

Releasing new music can be overwhelming for independent artists. You have to make crucial decisions, including choosing which songs to record and determining the best approach for release. One critical decision that requires careful consideration is whether to release a full album/EP or focus on releasing singles. This article will explore why indie artists should consider releasing singles and how it can benefit their music career. Building Momentum Releasing singles has a significant adv

· 3 min read

Music Marketing

Does Radio Matter In The Streaming Era?

In today's world, streaming has taken over the music industry, and radio's significance is being questioned. Streaming services like Spotify and Apple Music offer unlimited options for curated playlists and allow users to skip tracks they do not like. Given the convenience offered by these services, one might wonder if the radio is still relevant in the streaming era. Surprisingly... the answer is yes. While streaming services have disrupted the industry in numerous ways, radio still remains r

· 2 min read

Blog Posts for Artists

5 Reasons to Make a Spotify Artist Playlist & How to Do it

One of the greatest assets for blossoming as a musician and musical artist in today’s day and age is the “Artist Playlist” on Spotify, so here we are going to discuss this crucial tactic: why you should have your own Spotify artist playlist and how to make it. What is a Spotify Artist Playlist? This is a playlist that you create and add to your Spotify Artist Profile. You have full control of this playlist, so you can use it strategically to promote your music and curate the listening experi

· 5 min read

Artist Interviews

Indie Artist Chloe Tang Talks Newest Single & Shares Her Ongoing Evolution As An Artist

Hometown: Phoenix, AZ Currently Based In: Los Angeles, CA Favorite Hobby: Anything fashion-related; thrifting, shopping, styling, reading about it Favorite Artist(s): Whiterosemoxie and Michelle Branch Who is Chloe Tang? I'm a smol, tatted, bald, sensitive gyal who writes music for the HOES. How did you “discover” your sound? Ohhhh I still haven’t lol. I’m working on that every day actually - it’s been quite the journey because a lot of times artists kind of have a calling or a genre tha

· 3 min read

Music Marketing

Top Cities Can Make or Break Your Spotify Growth (2024 Update)

You’ve probably already heard about botting. You also probably know that Spotify shows your Top Cities to other users in the About section of your artist profile. But did you know that Top Cities can also suggest whether an artist account is positioned toward growth, stagnancy, or in danger of being removed? Aside from showing where you get the most listens, Top Cities can actually be a signal on the consumption habits of your music. Before you can analyze them as such, you need to be acquaint

· 4 min read

Music Marketing

Three Music Marketing Strategies To Focus On In 2023

As the year 2022 comes to a near close and the majority of the music industry slows its roll, we now begin to set our sights on what’s to come in 2023. Each new year gives us a fresh perspective and the rebirth of yearly and monthly goals to boot. While in today’s Wild West of making it as a musical artist has unlimited options and resources for success, here we break down three strategies or ideas to focus on for the year to come. 1. Rev Up Your Output Although we’d like to recommend a qu

· 3 min read

Music Marketing

5 Reasons You Should Promote Your Older Songs & How to Do It

Why are the most successful artists and managers investing so much time and money into promoting their previous releases instead of just new singles? In this article, we’ll answer this question by looking at the data behind this shift and how promoting your older music is one of the most intelligent strategies for streaming success. Part 1: The Reasons to Promote Your Older Songs 1) Older releases are more popular than ever and starting to dominate the streaming charts Older releases now

· 3 min read

Music Marketing

Independent Artists Signing Record Deals after TikTok Success in 2022

It's no secret that TikTok has become the most popular place for A&Rs to discover new talent. These days, if you find your name on the TikTok Emerging Artists Chart you can rest assured every label is now aware of you. A recent Vox report found that of the 125 emerging artists they tracked, over 45% of them signed a major label record deal after going viral on TikTok. In this post, we'll share 5 emerging artists that have broken through in 2022 and landed one of those coveted deals. 1) Kati

· 3 min read

Music Marketing

The Fall of FN Meka and The Rise of The Virtual Influencer

FN Meka was created in 2019 by Factory New Records as what appeared to be a run-of-the-mill virtual influencer. The avatar quickly gained notoriety on TikTok for posting videos featuring Gucci Tesla Cybertrucks, Lamborghini gaming chairs, and other (now deleted) Artificial Reality powered content, amassing millions of followers on the platform. The virtual influencer was also heavily involved in the NFT Marketplace and has been known to “auction off” things like the virtual Lamborghini-styled “

· 5 min read

Artist Interviews

Why Kid Travis Stays Independent and His Tips For Being a Successful Artist

Hometown: Bristol Currently Based In: Philadelphia Favorite Hobby: Playing video games and hanging with friends Favorite Artist(s): Drake, Jon Bellion, & Post Malone Who is Kid Travis? I'm a multi genre artist that cannot be put in a box, but is always working on your next favorite song. Most of my day is spent on making music. The music and I are one. I live breathe and sweat making music in my bedroom/office. It’s the first thing I think about when I wake up and it’s the last thing I th

· 3 min read

Music Marketing

How TikTok videos launch music careers on Spotify: 5 Steps

Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline? The 'TikTok-to-Spotify Pipeline' is the connection between a song going viral on TikTok and its impact on that artist's Spotify streaming success. According

· 3 min read

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