Blog Posts for Artists

spotify

How Spotify Saved the Pre-Save

Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this reason, labels, distributors and marketing companies have stepped in to offer pre-saves in exchange for connection to your Spotify account. The Problem with Third-Party Pre-Saves This has b

· 3 min read

Music Marketing

Will TikTok's new service 'SoundOn' help you blow up?

Earlier this year, TikTok launched its own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso (TikTok Owned Streaming Service) Distribute your music to Spotify, Apple Music, and all other DSP’s via SoundOn’s partnership with Tunecore. SoundOn's Royalty Rates: You retain 100% royalties from TikTok and Re

· 4 min read

Music Marketing

The REAL Trend of TikTok

Whether you're a new artist or you've been in the scene for years, you most likely know the importance of having your music on TikTok. TikTok gives artists of all sizes the ability to reach potential new fans at scale, and also generate social video content using their songs. However, most artists don't know how to get their song used by other users on the platform and a majority of sounds end up having 0 videos associated to them. Typically there are 2 strategies an artist can take when tryi

· 3 min read

spotify

How Coachella Gives Artists a Digital Advantage

It’s no secret that the Coachella Valley Music and Arts Festival is one of the coolest and most hyped festival events in the world. Coachella has massive appeal and is a favorite of celebrities, influencers and everyday music lovers. In addition, the impact it has on booked performers is so influential that artists are required to agree to an aggressive radius clause that can disrupt half a year’s worth of touring - as noted in a 2018 lawsuit, their policy restricted booked talent from playi

· 4 min read

Music Marketing

Want maximum results? The key benefits of extending your campaign.

What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they ease up and minimize their gains. The 4 key benefits of extending your campaign 1) Triggering the Spotify algorithm The more you can gain authentic listeners in a concentrated and sustained period of time, the more S

· 3 min read

Artist Interviews

Why Country Fans on Spotify love Raleigh Keegan

Hometown: Lexington, KY Currently Based: Nashville, TN Favorite Artist: John Mayer Favorite Hobby: Hanging with friends Notable Placements: Country Coffeehouse, Country Christmas, New Music Nashville, Greener Pastures 3,500 total playlist adds Who is Raleigh Keegan? I'm a country artist now in Nashville. I play keys, guitar, and sing about songs that mostly come from a really personal place. When and why did you start playing? I started playing when I was about 7. My parents found a

· 2 min read

Artist Interviews

How Boyu Cuts Through The Noise and Lands Spotify Editorial Placements

Hometown: St. Louis, MO Currently Based: Los Angeles, CA Favorite Artist: Dominic Fike Favorite Hobby: Hiking/Camping What is the story behind your artist name? Boyu is actually my Chinese name. When choosing my artist name, I wanted to lean into my Asian-American roots and pick something that was unique and true to me. It’s also relatively simple to pronounce and spell and easily searchable online. Which musicians do you admire? Dominic Fike, Roy Blair, and Jeremy Zucker are three bi

· 3 min read

Music Marketing

How LYOD is Living His Own Dream & His Tips For Upcoming Artists

Hometown: Cologne Currently Based: Germany Favorite Artist: Benny Blanco Favorite Hobby: Going out at a restaurant & meeting friends Who is LYOD? I am a 22-year-old guy from Germany, who loves making music. I make sensitive and powerful pop songs and put all my emotions into my music. What is the story behind your artist name? Actually, the name came from a letter reversal that I found very cool. Later I found out that the letters form the sentence “Live Your Own Dream”, which is very fit

· 3 min read

Music Marketing

5 Must Dos Before Promoting Your Music in 2022

There are many routes an artist can take when it comes to music promotion. A lot of artists get caught up focusing too much on one way of promoting and think their song will just blow up. The most successful artists allocate time and energy to multiple outlets for a well rounded promotional campaign. Here are the top 5 strategies for promoting your music in 2022: #1 - PR Public Relations is important for any size or type of artist trying to reach more fans. The part that sucks about PR

· 2 min read

Music Promotion

How to Email Your Demo to Indie Labels

The Situation: You’ve finished writing, recording, mixing and mastering your latest single(s) and have sat on the recording for a number of weeks, determining that this is the final version and you are 100% satisfied with the product. You’ve decided that instead of self-release, you want to submit this as a demo for a potential release by one of your favorite indie labels. The Question: How do you, the artist, both successfully deliver your demo to the right hands and stick out from the rest

· 6 min read

Music Marketing

How coldbrew Landed a Single Deal with Atlantic Records & Became a Full-Time Artist

Hometown: Stillwater, Oklahoma Currently Based: Stillwater, Oklahoma Favorite Artist: Porter Robinson Favorite Hobby: All I really do outside of music is take my dog on walks, drink coffee, play video games, and hangout with my wife. Who is coldbrew? I would best describe my music as "chill beats". My earlier releases are very much in the lofi hip hop space, and rely heavily on samples, but lately I have been creating more electronic/downtempo leaning tracks using only original compositions

· 7 min read

Music Marketing

TikTok’s Annual Music Report & Your 2022 Promotion Strategy

Once again, TikTok has released their annual music report sharing their biggest accomplishments of the year: the breakout artists, the new hit songs, and a wealth of data to remind us all that the app now drives the world’s listening habits. In this article, we’ll break down what you need to know from the report and how to use this info to guide your music promotion strategy in 2022. 1) The Stats You Need to Know * “430 songs surpassed 1 billion video views as TikTok sounds in 2021  – a thr

· 3 min read

Artist Interviews

Artist Interview Series: Comfort Club

  Hometown: Commerce, MI Currently Based: Los Angeles, CA Favorite Artist: Kevin Garrett Favorite Hobby: Film photography // Retail Therapy What's the story behind your artist's name? Comfort Club came out of the idea of creating this world with soft edges. I wear sweatpants and a sweatshirt every day, I enjoy being really nice and welcoming to people, & I think generally as a person I'm pretty gentle. That all translates into the music that I make so I thought having a name that really con

· 2 min read

NFTs

Why You Should Care About NFTs

Playlist Push is keeping a close eye on the role of NFTs in the music industry...here’s why you should too.

· 3 min read

Music Marketing

Artist Interview Series: Valid Point.

Hometown: Des Moines, IA Currently Based: Nashville, TN Favorite Artist: Juice WRLD Favorite Hobby: Bowling Who is Valid Point.? My real name is Thad. I always loved Hip Hop and Pop Punk because of the energy of the music and because of the catchy melodies. From day one, I have been trying to fuse the two! What is the story behind your artist name? I was in a car with a buddy of mine, back when I lived in North Carolina, and we were talking about forming a band. We were discussing band name

· 5 min read

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