Blog Posts for Artists

Music Marketing

The cost of ignoring TikTok is skyrocketing for artists. Don’t get left behind!

At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in launchmode, it’s fully in orbit and there is no slowing down. If you don’t catch up and hop on asap, you risk being left behind. Don’t be that guy in the sci-fi movie who shows up late to the last ship off planet earth before t

· 3 min read

Blog Posts for Artists

5 Artists Who Have Sustained Success after going Viral on TikTok

In 2021, there’s no doubt in anyone’s mind that TikTok has become a dominant force in the music industry. In 2020 alone, over 70 artists that topped the TikTok charts were signed to major labels. That’s roughly 10% of all artists that were signed to a label during that year! Some artists fear that going viral on TikTok will at most make their song a one-hit-wonder. However, this couldn’t be further from the truth! Since 2019 we’ve seen artists rise from obscurity to virality, and sustain their

· 4 min read

Music Marketing

Study shows 75% of TikTok users discover new artists on the app

More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month...almost double the total Spotify monthly users (345M). TikTok's Impact on Streaming: The direct link between the Billboard charts, Spotify charts, and TikTok has been well documented, so the data from the new study is

· 2 min read

Music Marketing

How to Spread Your Music Faster on TikTok | 5 Secrets to Success

Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's perspective. Below are five of our top insights that will help maximize your music promotion on TikTok. 1) Understand this...the more videos that use your sound, the more it will be promoted by TikTok's algorithm. The concept here is

· 4 min read

Music Marketing

Quick Tips for Launching Your Music Career in 2021

It’s been a lonely trudge since the first lockdowns of March 2020. But as we turn the corner into 2021, the encouraging news is that as catastrophic as COVID-19 has been for concerts and festivals, overall growth is still happening in the music industry. By September 2020, an incredible 400 million people had subscribed to a music streaming platform. Estimates put the music streaming market of today at over $20 billion. Goldman Sachs projects the entire music industry, including other revenue st

· 3 min read

TikTok Tips

No more viral dances. Here’s what really works for TikTok music promotion

Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light on what’s really happening and how to set yourself up for success. 1) Contrary to popular belief, most TikTokers don’t dance Based on my experience studying TikTok, evaluating over 3,500 Pl

· 7 min read

TikTok Tips

TikTok’s Music Report Explained | What it Means for Artists in 2021

Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music on TikTok, in 2021 it's becoming mandatory for serious artists, managers, and labels. TikTok's Annual Music Report - 4 Key Takeaways Recently, TikTok released its annual report recapping the music-relat

· 4 min read

Music Marketing

TikTok Campaign Review & Results with Tom DuPree III

How did Tom DuPree III gain over 1 Million TikTok views for his latest song? In the video below, Tom shares his recent experience running a Playlist Push TikTok campaign for his song "Darkness". Playlist Push TikTok Campaign Review Video TikTok Campaign Results As you can see below, the campaign has gained over 1.1 million views for his song "Darkness" and the view count continues to grow daily. Over 30 videos were posted by our creators. Here are two examples: @katteryyna video: @katter

· 1 min read

Music Marketing

Do TikTok views lead to Spotify streams? Six things every artist needs to know

This is a very common question these days. For many artists, the answer has been yes. In fact, for some acts, success on TikTok has translated to breakout careers, chart topping singles, and record deals. However, creating crossover success from TikTok into Spotify is not a perfect science. It’s quite challenging to predict and even harder to track. In this article, we’ll share some of the strongest evidence to support the TikTok & Spotify connection, the current state of tracking & analytics,

· 3 min read

TikTok Tips

How To Make Your Music Go Viral on TikTok

TikTok is known for the breaking success of huge records such as Lil Nas X's "Old Town Road". Lil Nas X is a great success story because he was doing everything on a very tight budget. He paid for a beat lease for $25, recorded the song and then uploaded the song to Amuse. Amuse is a mobile-only free music distribution service. He did this all while he was working at his day job! Lil Nas X created memes and used his breakout song in videos like this: Content like this video was shared, and the

· 3 min read

TikTok Tips

How Musician “Loveclub” Went Viral on TikTok Slicing Fruit, and Propelled His Music Career

Arthur Fabbro, better known by his stage name Loveclub, has amassed a whopping 268,000 followers on TikTok, primarily for cutting exotic fruits over catchy tunes, some of which were his own! @1800loveclub my second instructional video ft. bananas 🍌 anyone else do this? ##howto ##fyp ##foryou ##helpfultip ♬ Chill Night Jazz - The Chillout Saxophone Players The budding L.A. based, Canadian, Loveclub lands somewhere between indie-pop and R&B. Loveclub’s aural aesthetic is one bending 80’s synt

· 3 min read

TikTok Tips

How to Promote Your Song on TikTok

Run a TikTok Campaign on Playlist Push Our campaigns provide the easiest and fastest way to promote your music on TikTok in 2022. We quickly get your song in the videos of top TikTokers to share with their followers. Submit your Music to over 600+ Active TikTok Influencers (over 250M Total Followers) Just schedule your campaign and we’ll submit your track to over 600+ active influencers with over 250M total followers. Get TikTok Creators to Use Your Music in Their Videos Our creators will add

· 1 min read

Music Marketing

TikTok Streaming Royalties for Artists | Everything You Need to Know

Spotify, Apple Music, and Tidal pay royalties to artists, and now TikTok does too. Most labels and distributors have recently agreed to licensing deals with the app to compensate artists for streams on TikTok. While the payments per stream are small, it's an added bonus for an app that has already proven to be the most effective tool for marketing to young people, worldwide. This article aims to answer all of your questions about how TikTok royalties work and how to maximize your revenue from

· 4 min read

Music Marketing

3 Ways the Music Industry Will Change Post COVID-19

It’s time to face the facts.  Health experts have warned us that live shows realistically won’t start again until fall 2021 at the earliest, and the aftermath of COVID-19 will likely leave fans hesitant to fill a crowded venue like previously before. The music venue has long been a vital source for both DIY and Chart Topping musicians to perform, connect with fans, and make a living. Artists like Frankie Cosmos, Kali Uchis, Doja Cat and many others have taken to Instagram to host free live perf

· 4 min read

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