Music Promotion

Music Marketing

Spotify Bot Checker: How to Spot Fake Playlists and Streams in 2026

Getting added to a Spotify playlist can feel like a breakthrough. Your streams jump, new listeners appear, and suddenly it looks like your release is gaining traction. But not every spike represents genuine discovery. Bot playlists on Spotify use artificial, manipulated, or otherwise inauthentic listening activity to inflate stream counts. Some questionable promotion services make these playlists look convincing with professional artwork, large follower counts, and familiar artists. At Playlis

· 8 min read

Blog Posts for Artists

Is Cringe The Secret To Going Viral?

What Is Cringe Marketing in Music? Cringe marketing is a promotional strategy that relies on creating content that's awkward, over-the-top, or downright bizarre to capture attention. In the music world, it often looks like emotionally intense videos, odd visuals, or performances that leave audiences wondering, "What did I just watch?" The goal is usually to shock or confuse just enough to get people sharing and commenting. It’s especially common on TikTok, where strange or cringeworthy videos

· 5 min read

spotify

How Coachella Gives Artists a Digital Advantage

It’s no secret that the Coachella Valley Music and Arts Festival is one of the coolest and most hyped festival events in the world. Coachella has massive appeal and is a favorite of celebrities, influencers and everyday music lovers. In addition, the impact it has on booked performers is so influential that artists are required to agree to an aggressive radius clause that can disrupt half a year’s worth of touring - as noted in a 2018 lawsuit, their policy restricted booked talent from playi

· 4 min read

Music Promotion

How to Email Your Demo to Indie Labels

The Situation: You’ve finished writing, recording, mixing and mastering your latest single(s) and have sat on the recording for a number of weeks, determining that this is the final version and you are 100% satisfied with the product. You’ve decided that instead of self-release, you want to submit this as a demo for a potential release by one of your favorite indie labels. The Question: How do you, the artist, both successfully deliver your demo to the right hands and stick out from the rest

· 6 min read

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