Music Promotion

Blog Posts for Artists

Is Cringe The Secret To Going Viral?

What Is Cringe Marketing in Music? Cringe marketing is a promotional strategy that relies on creating content that's awkward, over-the-top, or downright bizarre to capture attention. In the music world, it often looks like emotionally intense videos, odd visuals, or performances that leave audiences wondering, "What did I just watch?" The goal is usually to shock or confuse just enough to get people sharing and commenting. It’s especially common on TikTok, where strange or cringeworthy videos

· 5 min read

Music Marketing

How to Spot Bot Playlists on Spotify Before It's Too Late

There is no doubt fake Spotify playlists have the potential to ruin an artist’s chances of succeeding on the platform. In 2021, Spotify removed over half a million songs released through Distrokid that were added to fake playlists and received artificial streams. At Playlist Push this comes as no surprise, we have been fighting and weeding out fake/botted playlists since late 2018. Every playlist that applies to our network is scanned by an algorithm and manually verified by a human to determin

· 4 min read

spotify

How Coachella Gives Artists a Digital Advantage

It’s no secret that the Coachella Valley Music and Arts Festival is one of the coolest and most hyped festival events in the world. Coachella has massive appeal and is a favorite of celebrities, influencers and everyday music lovers. In addition, the impact it has on booked performers is so influential that artists are required to agree to an aggressive radius clause that can disrupt half a year’s worth of touring - as noted in a 2018 lawsuit, their policy restricted booked talent from playi

· 4 min read

Music Promotion

How to Email Your Demo to Indie Labels

The Situation: You’ve finished writing, recording, mixing and mastering your latest single(s) and have sat on the recording for a number of weeks, determining that this is the final version and you are 100% satisfied with the product. You’ve decided that instead of self-release, you want to submit this as a demo for a potential release by one of your favorite indie labels. The Question: How do you, the artist, both successfully deliver your demo to the right hands and stick out from the rest

· 6 min read