The Playlist Push Blog

Music Marketing

How TikTok videos launch music careers on Spotify: 5 Steps

Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline? The 'TikTok-to-Spotify Pipeline' is the connection between a song going viral on TikTok and its impact on that artist's Spotify streaming success. According

· 3 min read

5 star series

How Kai Crushed Youtube Music and Became a 5 Star Spotify Curator

Kai has helped 36 of our artists reach over 600,000 new listeners! Hometown: Brighton, United Kingdom Top Genres: slowed & reverb / dance pop Favorite Artist: xxxtentacion & playboi carti Favorite Hobby: Thrifting / Fashion 1) How did you get into curating playlists? I've always had a big influence in music from a young age with my uncle Chad Jackson who is a DMC world champion DJ who helped my find creativity within music & always supported my interest in the industry. I started out creat

· 4 min read

Music Marketing

How To Build A Personalized Curator Network

Finding Spotify curators who want to place your music can be a challenge so when you find one you definitely don't want to let them go. In this article, we'll discuss why favoriting playlists will help you build a personal curator network and set future campaigns up for success. What Are "Favorites" & Why Should You Use Them? After you've run your first Playlist Push Spotify campaign you'll be able to respond to positive reviews in a variety of helpful ways, including thanking a curator or

· 2 min read

Music Marketing

Spotify’s ‘In Focus’ gives you a free manager?

Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career goals." -Spotify So what is ‘In Focus’? In Focus is a new digital platform that gives you access to a huge swath of tools and resources designed to help you across the key areas of your career: * Create music * Promote your work * Co

· 2 min read

spotify

How Spotify Saved the Pre-Save

Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this reason, labels, distributors and marketing companies have stepped in to offer pre-saves in exchange for connection to your Spotify account. The Problem with Third-Party Pre-Saves This has b

· 3 min read

Music Marketing

Will TikTok's new service 'SoundOn' help you blow up?

Earlier this year, TikTok launched its own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso (TikTok Owned Streaming Service) Distribute your music to Spotify, Apple Music, and all other DSP’s via SoundOn’s partnership with Tunecore. SoundOn's Royalty Rates: You retain 100% royalties from TikTok and Re

· 4 min read

Music Marketing

The REAL Trend of TikTok

Whether you're a new artist or you've been in the scene for years, you most likely know the importance of having your music on TikTok. TikTok gives artists of all sizes the ability to reach potential new fans at scale, and also generate social video content using their songs. However, most artists don't know how to get their song used by other users on the platform and a majority of sounds end up having 0 videos associated to them. Typically there are 2 strategies an artist can take when tryi

· 3 min read

spotify

How Coachella Gives Artists a Digital Advantage

It’s no secret that the Coachella Valley Music and Arts Festival is one of the coolest and most hyped festival events in the world. Coachella has massive appeal and is a favorite of celebrities, influencers and everyday music lovers. In addition, the impact it has on booked performers is so influential that artists are required to agree to an aggressive radius clause that can disrupt half a year’s worth of touring - as noted in a 2018 lawsuit, their policy restricted booked talent from playi

· 4 min read

Curator Tips

How To Promote Your Spotify Playlist on TikTok

You’ve probably heard of musicians promoting songs on TikTok, but TikTok has proven itself a great promotion platform for almost every product. From music to local experiences and even lamps, so it’s no surprise there are hundreds of people on TikTok that post with the sole purpose of promoting their Spotify playlist. In this article, I will explore the unique ways in which Spotify curators are promoting their playlists on TikTok, how this may be the most effective way to grow your playlist fo

· 4 min read

Music Marketing

Want maximum results? The key benefits of extending your campaign.

What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they ease up and minimize their gains. The 4 key benefits of extending your campaign 1) Triggering the Spotify algorithm The more you can gain authentic listeners in a concentrated and sustained period of time, the more S

· 3 min read

Artist Interviews

Why Country Fans on Spotify love Raleigh Keegan

Hometown: Lexington, KY Currently Based: Nashville, TN Favorite Artist: John Mayer Favorite Hobby: Hanging with friends Notable Placements: Country Coffeehouse, Country Christmas, New Music Nashville, Greener Pastures 3,500 total playlist adds Who is Raleigh Keegan? I'm a country artist now in Nashville. I play keys, guitar, and sing about songs that mostly come from a really personal place. When and why did you start playing? I started playing when I was about 7. My parents found a

· 2 min read

Artist Interviews

How Boyu Cuts Through The Noise and Lands Spotify Editorial Placements

Hometown: St. Louis, MO Currently Based: Los Angeles, CA Favorite Artist: Dominic Fike Favorite Hobby: Hiking/Camping What is the story behind your artist name? Boyu is actually my Chinese name. When choosing my artist name, I wanted to lean into my Asian-American roots and pick something that was unique and true to me. It’s also relatively simple to pronounce and spell and easily searchable online. Which musicians do you admire? Dominic Fike, Roy Blair, and Jeremy Zucker are three bi

· 3 min read

Music Marketing

How LYOD is Living His Own Dream & His Tips For Upcoming Artists

Hometown: Cologne Currently Based: Germany Favorite Artist: Benny Blanco Favorite Hobby: Going out at a restaurant & meeting friends Who is LYOD? I am a 22-year-old guy from Germany, who loves making music. I make sensitive and powerful pop songs and put all my emotions into my music. What is the story behind your artist name? Actually, the name came from a letter reversal that I found very cool. Later I found out that the letters form the sentence “Live Your Own Dream”, which is very fit

· 3 min read

Music Marketing

5 Must Dos Before Promoting Your Music in 2022

There are many routes an artist can take when it comes to music promotion. A lot of artists get caught up focusing too much on one way of promoting and think their song will just blow up. The most successful artists allocate time and energy to multiple outlets for a well rounded promotional campaign. Here are the top 5 strategies for promoting your music in 2022: #1 - PR Public Relations is important for any size or type of artist trying to reach more fans. The part that sucks about PR

· 2 min read

Music Promotion

How to Email Your Demo to Indie Labels

The Situation: You’ve finished writing, recording, mixing and mastering your latest single(s) and have sat on the recording for a number of weeks, determining that this is the final version and you are 100% satisfied with the product. You’ve decided that instead of self-release, you want to submit this as a demo for a potential release by one of your favorite indie labels. The Question: How do you, the artist, both successfully deliver your demo to the right hands and stick out from the rest

· 6 min read

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