The Playlist Push Blog

Music Marketing

How coldbrew Landed a Single Deal with Atlantic Records & Became a Full-Time Artist

Hometown: Stillwater, Oklahoma Currently Based: Stillwater, Oklahoma Favorite Artist: Porter Robinson Favorite Hobby: All I really do outside of music is take my dog on walks, drink coffee, play video games, and hangout with my wife. Who is coldbrew? I would best describe my music as "chill beats". My earlier releases are very much in the lofi hip hop space, and rely heavily on samples, but lately I have been creating more electronic/downtempo leaning tracks using only original compositions

· 7 min read

Music Marketing

TikTok’s Annual Music Report & Your 2022 Promotion Strategy

Once again, TikTok has released their annual music report sharing their biggest accomplishments of the year: the breakout artists, the new hit songs, and a wealth of data to remind us all that the app now drives the world’s listening habits. In this article, we’ll break down what you need to know from the report and how to use this info to guide your music promotion strategy in 2022. 1) The Stats You Need to Know * “430 songs surpassed 1 billion video views as TikTok sounds in 2021  – a thr

· 3 min read

Artist Interviews

Artist Interview Series: Comfort Club

  Hometown: Commerce, MI Currently Based: Los Angeles, CA Favorite Artist: Kevin Garrett Favorite Hobby: Film photography // Retail Therapy What's the story behind your artist's name? Comfort Club came out of the idea of creating this world with soft edges. I wear sweatpants and a sweatshirt every day, I enjoy being really nice and welcoming to people, & I think generally as a person I'm pretty gentle. That all translates into the music that I make so I thought having a name that really con

· 2 min read

NFTs

Why You Should Care About NFTs

Playlist Push is keeping a close eye on the role of NFTs in the music industry...here’s why you should too.

· 3 min read

Music Marketing

Artist Interview Series: Valid Point.

Hometown: Des Moines, IA Currently Based: Nashville, TN Favorite Artist: Juice WRLD Favorite Hobby: Bowling Who is Valid Point.? My real name is Thad. I always loved Hip Hop and Pop Punk because of the energy of the music and because of the catchy melodies. From day one, I have been trying to fuse the two! What is the story behind your artist name? I was in a car with a buddy of mine, back when I lived in North Carolina, and we were talking about forming a band. We were discussing band name

· 5 min read

Music Marketing

The cost of ignoring TikTok is skyrocketing for artists. Don’t get left behind!

At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in launchmode, it’s fully in orbit and there is no slowing down. If you don’t catch up and hop on asap, you risk being left behind. Don’t be that guy in the sci-fi movie who shows up late to the last ship off planet earth before t

· 3 min read

Blog Posts for Artists

5 Artists Who Have Sustained Success after going Viral on TikTok

In 2021, there’s no doubt in anyone’s mind that TikTok has become a dominant force in the music industry. In 2020 alone, over 70 artists that topped the TikTok charts were signed to major labels. That’s roughly 10% of all artists that were signed to a label during that year! Some artists fear that going viral on TikTok will at most make their song a one-hit-wonder. However, this couldn’t be further from the truth! Since 2019 we’ve seen artists rise from obscurity to virality, and sustain their

· 4 min read

Music Marketing

Study shows 75% of TikTok users discover new artists on the app

More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month...almost double the total Spotify monthly users (345M). TikTok's Impact on Streaming: The direct link between the Billboard charts, Spotify charts, and TikTok has been well documented, so the data from the new study is

· 2 min read

Music Marketing

How to Spread Your Music Faster on TikTok | 5 Secrets to Success

Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's perspective. Below are five of our top insights that will help maximize your music promotion on TikTok. 1) Understand this...the more videos that use your sound, the more it will be promoted by TikTok's algorithm. The concept here is

· 4 min read

Music Marketing

Quick Tips for Launching Your Music Career in 2021

It’s been a lonely trudge since the first lockdowns of March 2020. But as we turn the corner into 2021, the encouraging news is that as catastrophic as COVID-19 has been for concerts and festivals, overall growth is still happening in the music industry. By September 2020, an incredible 400 million people had subscribed to a music streaming platform. Estimates put the music streaming market of today at over $20 billion. Goldman Sachs projects the entire music industry, including other revenue st

· 3 min read

TikTok Tips

No more viral dances. Here’s what really works for TikTok music promotion

Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light on what’s really happening and how to set yourself up for success. 1) Contrary to popular belief, most TikTokers don’t dance Based on my experience studying TikTok, evaluating over 3,500 Pl

· 7 min read

TikTok Tips

TikTok’s Music Report Explained | What it Means for Artists in 2021

Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music on TikTok, in 2021 it's becoming mandatory for serious artists, managers, and labels. TikTok's Annual Music Report - 4 Key Takeaways Recently, TikTok released its annual report recapping the music-relat

· 4 min read

5 star series

5-Star TikTok Creator | Scarlett Queen (@queeenscar)

     Scarlett has helped 27 Artists gain 1,680,648 views on TikTok TikTok Channel: @queeenscar Hometown: Charlotte, NC Favorite Genres: I loveee early 2000’s music! I’m pretty much always listening to pop2k or rap Favorite Hobby: I’m a huge foodie! I love trying out new restaurants in Charlotte. I love just going to dinners with my husband, or brunch with my girlfriends. Most Viral Video: My first video to hit a million views! @queeenscar bruhhh wtf I’m counting this as a win😂 ##gummygam

· 2 min read

5 star series

5-Star TikTok Creator - Kateryna Fylypchuk (@katteryyna)

Kateryna has helped 78 Artists gain 4,440,920 views on TikTok TikTok Channel: @katteryyna Hometown: Toronto, ON, Canada Favorite Genres: hip-hop, indie, rock Favorite Hobby: Dancing Most viral video: @katteryyna To clarify, they’re Russian not deaf #growinguprussian #russiancheck ♬ original sound - Kateryna✨ How did you get started making videos on TikTok? I graduated college in quarantine and all my plans for the future were put on hold. I started making TikTok videos to stay busy and

· 1 min read

5 star series

5-Star TikTok Creator | Jordan Shipp (@jaay.shipp)

Jordan has helped 37 Artists gain 957,724 views on TikTok TikTok Channel: @jaay.shipp Hometown: Gary, Indiana   Favorite Genre: Hip Hop and R&B Favorite Hobby: Acting Most Viral TikTok: @jaay.shipp I think lil bro saved me from a whoopin.. #foryou #fyp #viral #comedy #meme #jaayshipp #foryoupage #trending ♬ Super Hero C00chie - Nuhchez How did you get started making videos on TikTok? I started making videos because my brother and friend was doing it. My brother had like over 25k followe

· 3 min read

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