George Goodrich joins PlaylistPush to bring transparency to Spotify promotion.
Today founder Ludo Helder announces that PlaylistPush has hired George Goodrich as CEO to bring transparency to their Spotify promotion network. George has been a thought leader in Spotify promotion since the release of his eBook in January 2017 “How to Use Spotify Playlists to Launch Your Career in Music”. George has consulted for numerous labels, indie artists and management companies.
Founder Ludo Helder made this statement on the new hire:
“George’s knowledge of what artist’s really need to grow and awareness of other promo services make him a valuable asset to the growing PlaylistPush team. We’re excited to create the best and most cost effective offering for artists looking to gain new fans and organic engagement on Spotify”
PlaylistPush was founded in Amsterdam by a team of software developers led by Ludo Helder. Ludo carries over 10 years of experience building music platforms and social media networks. PlaylistPush launched its beta version on May 20th, 2017 and have ran over 150 successful promotion campaigns. Stayed tuned to the PlaylistPush Blog for more news and announcements.
You may have seen articles or posts blogs or artists openly complaining about the payout per stream on Spotify. Take for example Taylor Swift and her taking her music down from Spotify in 2014 as an example. She has recently loaded her entire catalog onto the platform (smart).
The reason no one can answer this questions is due to the fluctuation of streams. Factors that have the most influence on pay per stream is swayed by the following:
Time of year: Due to ad buys being higher during the shopping months (November/December).
Subscription or Premium Stream: The payout per stream is lower from non subscription ad supported streams.
Your label or distribution agreement: Is your distributor taking a cut? Is the track signed to a label? This will obviously have an effect on your total payout.
The most accurate number we have for pay per stream on Spotify is this formula. Instead of calculating your pay per stream it is much easier to figure out the amount of streams it takes to generate one US dollar. The number we have come up with is 279 streams= 1 US dollar. This number was crunched from looking at multiple partners total streams per track. Any where to the artist only have 279 streams to an artist with over 1 million streams. This is the easiest way to calculate the pay for one stream on Spotify!
finding playlist curators
You have your music on Spotify and you are getting little to no streams on your music. You have wised up and decided you need to get your music onto a playlist to gain streams and attention. Here are a few easy ways to track these people down and connect with them. It’s up to your to get them to place you.
its not all about you
A huge mistake artist’s make when reaching out to playlist owners is they are only considering their own agenda. You need to convey that your music fits well with their list and if you place their track you are happy to share and tweet it to HELP THEM gain more followers. When pitching you need to help them or solve a problem for them. Do this and you will drastically increase your chances of a playlist add.
be on spotify!
I see this all the time, artist’s sending links to Soundcloud or even worse a YouTube video with ads in front of it! That is a fast way to never get added and never get an email back. Tuma Basa the curator for Rap Caviar: “When I’m at home and I want to hear some music and I’m about to vibe out, I do an inbox search for “open.spotify,” which for a lot of Spotify links is the naming convention. And I listen to a whole bunch. People who include Spotify links in their emails get some kind of advantage.” So step one find a distributor and have your music on Spotify. Step two get your profile verified. Step three start finding curators, in that order.
Linkedin is a great source to find the entire Spotify editorial team. All of Spotify’s 3,729 employees are on the site. Just connecting with them is very difficult as you are not the only person smart enough to dig deep enough to find them. You need to use an app called rocketreach.co which will give you the email of any Linkedin profile. This is very handy and makes it ten times easier to connect with people on Linkedin.
you have one shot
You must master the art of writing a cold email. Most artist’s really struggle with this. The worst being an email with just links to their music with a subject line that reads “check out my stuff bro I’m hot.” On the other end is an intriguing subject title with a very brief message and links to music attached. To learn more about cold emailing check out this article: How to Write A Cold E-mail – Forbes.
persistence is key
Reaching out to curators can be a very long hard and time consuming process. If you want to succeed you need to be creative and do whatever you can to connect with these people. This includes being creative in your approach and experimenting with new ways. I spoke with an artist recently who wrote a letter to the Spotify office in New York City. That is being creative! Don’t get desperate and stay persistent!
Monetize your Spotify Playlists with playlistpush
Have you spent hours making an awesome playlist on Spotify? Watched followers slowly roll in month over month? Ever wonder if you could get paid for being great at making playlists? Good news, you can!
PlaylistPush is a platform that allows Spotify users to monetize their playlists. Playlist owners review tracks sent to them by talented indie artists all over the world. Playlist curators make anywhere from $1-$2 USD for each track review. The best part about it? Upon signup you select which genres fit your playlist best, as a result you only get music that fits those genres to review. So start getting paid for your playlists.
There are very few services that allow you to effectively monetize your playlist. Usually playlist owners are harassed by labels, artists and managers to place tracks on their lists. This happens everyday and it puts playlist owners in a awkward situation. Some playlist owners even accept compensation to place tracks on their list. We highly discourage you doing this because it is against Spotify’s terms of service. This could compromise your entire account and you risk losing the playlists you worked so hard to grow.
increase your following and music quality
The best part about using playlist push is that fact that you don’t compromise the quality or integrity of your playlist. They send tracks that are of high quality from music producers and artist’s who take their careers seriously. We encourage our playlist curators and artist’s to connect with each other via social media and grow together. Playlist Push will integrate directly to social media allowing artist’s to tweet out their placement or share the playlist they were adding to with their fanbase on Facebook or even through email.
There are also other ways to monetize your playlist including offering your services to brands as a playlist creator, using your playlist prowess to get a job at a label and even creating playlists for bigger artist’s who simply don’t have the time to do it. Do you have other ways of getting paid for your playlists? Let us know in the comments below!
We’ve just released the first version of our platform, which already includes the following:
- Reviewing tracks
- Managing playlists
- Changing genres
- Transactions/earnings overview
- Update Paypal payout settings
- Importing Spotify song to create campaign
To actually launch a campaign please contact us at firstname.lastname@example.org