Playlist Push Music Promotion Blog

How to promote your new Christmas song

christmas music

How to promote your new Christmas song

Christmas songs or “Holiday Music” can be an excellent way to not only spread holiday cheer to the world around, but to gain streams and new fans. Every year, Christmas playlists crank millions of streams

Indie Artist F.N. Shares The Importance of Embracing Your Sound & Not Following Trends

Artist Interviews

Indie Artist F.N. Shares The Importance of Embracing Your Sound & Not Following Trends

Hometown: Toronto, ON Currently Based In: Los Angeles, CA Favorite Hobby: Playing basketball & sim racing Favorite Artist(s): The 1975, Christian Kuria, Omar Apollo Who is F.N.? I make music under the name F.N. but I go by Yifan in my real life. I’m an independent artist

5 Reasons You Should Promote Your Older Songs & How to Do It

Music Marketing

5 Reasons You Should Promote Your Older Songs & How to Do It

Why are the most successful artists and managers investing so much time and money into promoting their previous releases instead of just new singles? In this article, we’ll answer this question by looking at the data behind this shift and how promoting your older music is one of the

Independent Artists Signing Record Deals after TikTok Success in 2022

Music Marketing

Independent Artists Signing Record Deals after TikTok Success in 2022

It's no secret that TikTok has become the most popular place for A&Rs to discover new talent. These days, if you find your name on the TikTok Emerging Artists Chart you can rest assured every label is now aware of you. A recent Vox report found that of the

The Fall of FN Meka and The Rise of The Virtual Influencer

Music Marketing

The Fall of FN Meka and The Rise of The Virtual Influencer

FN Meka was created in 2019 by Factory New Records as what appeared to be a run-of-the-mill virtual influencer. The avatar quickly gained notoriety on TikTok for posting videos featuring Gucci Tesla Cybertrucks, Lamborghini gaming chairs, and other (now deleted) Artificial Reality powered content, amassing millions of followers on the

Why Kid Travis Stays Independent and His Tips For Being a Successful Artist

Artist Interviews

Why Kid Travis Stays Independent and His Tips For Being a Successful Artist

Hometown: Bristol Currently Based In: Philadelphia Favorite Hobby: Playing video games and hanging with friends Favorite Artist(s): Drake, Jon Bellion, & Post Malone Who is Kid Travis? I'm a multi genre artist that cannot be put in a box, but is always working on your next favorite song. Most of

Austin Native Kydd Jones Shares His Tips For Breaking Into The Music Industry

Austin Native Kydd Jones Shares His Tips For Breaking Into The Music Industry

Hometown: Austin, TX Currently Based: Austin, TX Favorite Artist: Smino Favorite Hobby: Basketball Who is Kydd Jones? I’m a singer-songwriter, producer, emcee, artist, designer, director and creative from Austin, Texas. How much of an influence has the city of Austin been on your music? Well, I was born and

How TikTok videos launch music careers on Spotify: 5 Steps

Music Marketing

How TikTok videos launch music careers on Spotify: 5 Steps

Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline? The 'TikTok-to-Spotify Pipeline'

How Kai Crushed Youtube Music and Became a 5 Star Spotify Curator

How Kai Crushed Youtube Music and Became a 5 Star Spotify Curator

Kai has helped 36 of our artists reach over 600,000 new listeners! Hometown: Brighton, United Kingdom Top Genres: slowed & reverb / dance pop Favorite Artist: xxxtentacion & playboi carti Favorite Hobby: Thrifting / Fashion 1) How did you get into curating playlists? I've always had a big influence in music from a

How To Build A Personalized Curator Network

Music Marketing

How To Build A Personalized Curator Network

Finding Spotify curators who want to place your music can be a challenge so when you find one you definitely don't want to let them go. In this article, we'll discuss why favoriting playlists will help you build a personal curator network and set future campaigns up for success. What

Spotify’s ‘In Focus’ gives you a free manager?

Music Marketing

Spotify’s ‘In Focus’ gives you a free manager?

Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career goals." -Spotify

How Spotify Saved the Pre-Save

How Spotify Saved the Pre-Save

Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this

How To Customize Your “Fans Also Like”

Music Marketing

How To Customize Your “Fans Also Like”

A lot of artists struggle to get a “Fans Also Like” section on their Spotify profile to begin with. Some artists even mention getting tens of thousands of streams on their song and still, no Fans Also Like or Spotify Radio. But what if I told you there’s an

Will TikTok's new service 'SoundOn' help you blow up?

Music Marketing

Will TikTok's new service 'SoundOn' help you blow up?

Earlier this year, TikTok launched their own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso (TikTok Owned Streaming

The REAL Trend of TikTok

Music Marketing

The REAL Trend of TikTok

Whether you're a new artist or you've been in the scene for years, you most likely know the importance of having your music on TikTok. TikTok gives artists of all sizes the ability to reach potential new fans at scale, and also generate social video content using their songs. However,

How Coachella Gives Artists a Digital Advantage

How Coachella Gives Artists a Digital Advantage

It’s no secret that the Coachella Valley Music and Arts Festival is one of the coolest and most hyped festival events in the world. Coachella has massive appeal and is a favorite of celebrities, influencers and everyday music lovers. In addition, the impact it has on booked performers is

How To Promote Your Spotify Playlist on TikTok

How To Promote Your Spotify Playlist on TikTok

You’ve probably heard of musicians promoting songs on TikTok, but TikTok has proven itself a great promotion platform for almost every product. From music to local experiences and even lamps, so it’s no surprise there are hundreds of people on TikTok that post with the sole purpose of

Do Not Run Ads to your single, Run Ads To Your Playlist

Blog Posts for Artists

Do Not Run Ads to your single, Run Ads To Your Playlist

There’s a reason why Kanye West’s exclusive album drop on the Stem Player earned him over 1.3 million dollars in 24 hours (much more than he would’ve made releasing it through DSPs). It’s not because Donda 2 is the greatest album but because the Stem

Want maximum results? The key benefits of extending your campaign.

Music Marketing

Want maximum results? The key benefits of extending your campaign.

What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they

Why Country Fans on Spotify love Raleigh Keegan

Artist Interviews

Why Country Fans on Spotify love Raleigh Keegan

Hometown: Lexington, KY Currently Based: Nashville, TN Favorite Artist: John Mayer Favorite Hobby: Hanging with friends Notable Placements: Country Coffeehouse, Country Christmas, New Music Nashville, Greener Pastures 3,500 total playlist adds Who is Raleigh Keegan? I'm a country artist now in Nashville. I play keys, guitar, and sing about

How To Pitch Your Next Release To Spotify's Editorial Team

Music Marketing

How To Pitch Your Next Release To Spotify's Editorial Team

Getting onto one of Spotify's Editorial Playlists seems far fetched and out of reach for most artists. It seems that these playlists are reserved for artists who are typical in Billboards Top 100 but in reality any artist can get into one of these playlists whether it's their 1st or

How Boyu Cuts Through The Noise and Lands Spotify Editorial Placements

Artist Interviews

How Boyu Cuts Through The Noise and Lands Spotify Editorial Placements

Hometown: St. Louis, MO Currently Based: Los Angeles, CA Favorite Artist: Dominic Fike Favorite Hobby: Hiking/Camping What is the story behind your artist name? Boyu is actually my Chinese name. When choosing my artist name, I wanted to lean into my Asian-American roots and pick something that was unique

What Do Viral TikTok Songs Have in Common?

What Do Viral TikTok Songs Have in Common?

Let’s take a closer look into the top TikTok songs of the last few months - what do they have in common, and what can we learn from it?

How LYOD is Living His Own Dream & His Tips For Upcoming Artists

Music Marketing

How LYOD is Living His Own Dream & His Tips For Upcoming Artists

Hometown: Cologne Currently Based: Germany Favorite Artist: Benny Blanco Favorite Hobby: Going out at a restaurant & meeting friends Who is LYOD? I am a 22-year-old guy from Germany, who loves making music. I make sensitive and powerful pop songs and put all my emotions into my music. What is the

5 Must Dos Before Promoting Your Music in 2022

Music Marketing

5 Must Dos Before Promoting Your Music in 2022

There are many routes an artist can take when it comes to music promotion. A lot of artists get caught up focusing too much on one way of promoting and think their song will just blow up. The most successful artists allocate time and energy to multiple outlets for a