The Fall of FN Meka and The Rise of The Virtual Influencer FN Meka was created in 2019 by Factory New Records as what appeared to be a run-of-the-mill virtual influencer. The avatar quickly gained notoriety on TikTok for posting videos featuring
Artist Interviews Why Kid Travis Stays Independent and His Tips For Being a Successful Artist Hometown: Bristol Currently Based In: Philadelphia Favorite Hobby: Playing video games and hanging with friends Favorite Artist(s): Drake, Jon Bellion, & Post Malone Who is Kid Travis? I'm a
Music Business Austin Native Kydd Jones Shares His Tips For Breaking Into The Music Industry Hometown: Austin, TX Currently Based: Austin, TX Favorite Artist: Smino Favorite Hobby: BasketballWho is Kydd Jones? I’m a singer-songwriter, producer, emcee, artist, designer, director and creative from Austin, Texas.
Music Marketing How TikTok videos launch music careers on Spotify: 5 Steps Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify
5 star series How Kai Crushed Youtube Music and Became a 5 Star Spotify Curator Kai has helped 36 of our artists reach over 600,000 new listeners! Hometown: Brighton, United Kingdom Top Genres: slowed & reverb / dance pop Favorite Artist: xxxtentacion & playboi carti
Music Marketing How To Build A Personalized Curator Network Finding Spotify curators who want to place your music can be a challenge so when you find one you definitely don't want to let them go. In this article, we'll
Music Marketing Spotify’s ‘In Focus’ gives you a free manager? Spotify recently released a new platform that could be a game changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager
spotify How Spotify Saved the Pre-Save Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to
How To Customize Your “Fans Also Like” A lot of artists struggle to get a “Fans Also Like” section on their Spotify profile to begin with. Some artists even mention getting tens of thousands of streams on
Music Marketing Will TikTok's new service 'SoundOn' help you blow up? Earlier this year, TikTok launched their own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’
The REAL Trend of TikTok Whether you're a new artist or you've been in the scene for years, you most likely know the importance of having your music on TikTok. TikTok gives artists of all
spotify How Coachella Gives Artists a Digital Advantage It’s no secret that the Coachella Valley Music and Arts Festival is one of the coolest and most hyped festival events in the world. Coachella has massive appeal and
How To Promote Your Spotify Playlist on TikTok You’ve probably heard of musicians promoting songs on TikTok, but TikTok has proven itself a great promotion platform for almost every product. From music to local experiences and even
Do Not Run Ads to your single, Do Run Ads To Your Playlist There’s a reason why Kanye West’s exclusive album drop on the Stem Player earned him over 1.3 million dollars in 24 hours (much more than he would’
Music Marketing Want maximum results? The key benefits of extending your campaign. What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at
Artist Interviews Why Country Fans on Spotify love Raleigh Keegan Hometown: Lexington, KY Currently Based: Nashville, TN Favorite Artist: John Mayer Favorite Hobby: Hanging with friends Notable Placements: Country Coffeehouse, Country Christmas, New Music Nashville, Greener Pastures 3,500 total
Music Marketing How To Pitch Your Next Release To Spotify's Editorial Team Getting onto one of Spotify's Editorial Playlists seems far fetched and out of reach for most artists. It seems that these playlists are reserved for artists who are typical in
Artist Interviews How Boyu Cuts Through The Noise and Lands Spotify Editorial Placements Hometown: St. Louis, MO Currently Based: Los Angeles, CA Favorite Artist: Dominic Fike Favorite Hobby: Hiking/Camping What is the story behind your artist name? Boyu is actually my Chinese
TikTok Tips What Do Viral TikTok Songs Have in Common? Let’s take a closer look into the top TikTok songs of the last few months - what do they have in common, and what can we learn from it?
Music Marketing How LYOD is Living His Own Dream & His Tips For Upcoming Artists Hometown: Cologne Currently Based: Germany Favorite Artist: Benny Blanco Favorite Hobby: Going out at a restaurant & meeting friends Who is LYOD? I am a 22-year-old guy from Germany, who
5 Must Dos Before Promoting Your Music in 2022 There are many routes an artist can take when it comes to music promotion. A lot of artists get caught up focusing too much on one way of promoting and
Music Marketing Everything You Need To Know About Spotify Playlist Promotion in 2022 There are many common goals musicians and producers have with one another. One of these goals is to get their music in the ears of an audience that genuinely wants
Music Marketing 5 Steps to Creating The Best TikTok Account for Artists & Musicians We often get questions from artists about what to do with their TikTok account. Is it worth growing your TikTok channel? What type of videos should you post? This article
Music Promotion How to Email Your Demo to Indie Labels The Situation:You’ve finished writing, recording, mixing and mastering your latest single(s) and have sat on the recording for a number of weeks, determining that this is the
Music Marketing How coldbrew Landed a Single Deal with Atlantic Records & Became a Full-Time Artist Hometown: Stillwater, Oklahoma Currently Based: Stillwater, Oklahoma Favorite Artist: Porter Robinson Favorite Hobby: All I really do outside of music is take my dog on walks, drink coffee, play video
