Study shows 75% of TikTok users discover new artists on the app

Study shows 75% of TikTok users discover new artists on the app

More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app.

With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month...almost double the total Spotify monthly users (345M).


TikTok's Impact on Streaming:

The direct link between the Billboard charts, Spotify charts, and TikTok has been well documented, so the data from the new study is not a surprise:

67% of TikTokers more likely to seek out a song they heard on TikTok on a music streaming platform (MRC Data)

Is TikTok a must-have in your release strategy?

Much like playlisting, in 2021, you won't find a single major label release that isn't investing in TikTok, and the same has become true of all of the sharpest managers and indie artists.

Whether you're an indie artist looking to build fans or catch the attention of a label, TikTok is now fundamental to any complete promotional plan.

How to get started with TikTok promotion?

Stating the obvious, the key to getting your music to reach millions on TikTok is getting TikTok creators to use your songs in their videos. This idea is simple, but the execution can be tough to pull off on your own.

Of course, you can reach out to creators on your own - try to negotiate rates and hope they like your song enough to make a video. However, anyone who's tried this method knows that weeks of DM'ing with TikToker's can be wrought with frustration and yield disappointing results.

We built Playlist Push's TikTok service to streamline the entire process, so that you can set up a campaign in minutes and get your music in top creators' videos with just a few clicks.

How do our TikTok campaigns work?

Simply enter your video concept, select your budget, and schedule your campaign.

Once your campaign launches, you'll begin to receive videos on your live reporting dashboard.

When the campaign finishes, you'll receive full reporting with metrics for every video along with campaign totals.

Ready to promote your latest track on TikTok?

Try our TikTok Sound Promotion and Spotify Playlist Pitching Service.
Check out the video below for more details.