Alex Mitchell-Hardt

Music Marketing

Independent Artists Signing Record Deals after TikTok Success in 2022

It's no secret that TikTok has become the most popular place for A&Rs to discover new talent. These days, if you find your name on the TikTok Emerging Artists Chart you can rest assured every label is now aware of you. A recent Vox report found that of the 125 emerging artists they tracked, over 45% of them signed a major label record deal after going viral on TikTok. In this post, we'll share 5 emerging artists that have broken through in 2022 and landed one of those coveted deals. 1) Kati

· 3 min read

Music Marketing

How TikTok videos launch music careers on Spotify: 5 Steps

Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline? The 'TikTok-to-Spotify Pipeline' is the connection between a song going viral on TikTok and its impact on that artist's Spotify streaming success. According

· 3 min read

Music Marketing

Spotify’s ‘In Focus’ gives you a free manager?

Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career goals." -Spotify So what is ‘In Focus’? In Focus is a new digital platform that gives you access to a huge swath of tools and resources designed to help you across the key areas of your career: * Create music * Promote your work * Co

· 2 min read

Music Marketing

Will TikTok's new service 'SoundOn' help you blow up?

Earlier this year, TikTok launched its own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso (TikTok Owned Streaming Service) Distribute your music to Spotify, Apple Music, and all other DSP’s via SoundOn’s partnership with Tunecore. SoundOn's Royalty Rates: You retain 100% royalties from TikTok and Re

· 4 min read

Music Marketing

Want maximum results? The key benefits of extending your campaign.

What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they ease up and minimize their gains. The 4 key benefits of extending your campaign 1) Triggering the Spotify algorithm The more you can gain authentic listeners in a concentrated and sustained period of time, the more S

· 3 min read

Music Marketing

TikTok’s Annual Music Report & Your 2022 Promotion Strategy

Once again, TikTok has released their annual music report sharing their biggest accomplishments of the year: the breakout artists, the new hit songs, and a wealth of data to remind us all that the app now drives the world’s listening habits. In this article, we’ll break down what you need to know from the report and how to use this info to guide your music promotion strategy in 2022. 1) The Stats You Need to Know * “430 songs surpassed 1 billion video views as TikTok sounds in 2021  – a thr

· 3 min read

Music Marketing

The cost of ignoring TikTok is skyrocketing for artists. Don’t get left behind!

At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in launchmode, it’s fully in orbit and there is no slowing down. If you don’t catch up and hop on asap, you risk being left behind. Don’t be that guy in the sci-fi movie who shows up late to the last ship off planet earth before t

· 3 min read

Music Marketing

Study shows 75% of TikTok users discover new artists on the app

More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month...almost double the total Spotify monthly users (345M). TikTok's Impact on Streaming: The direct link between the Billboard charts, Spotify charts, and TikTok has been well documented, so the data from the new study is

· 2 min read

Music Marketing

How to Spread Your Music Faster on TikTok | 5 Secrets to Success

Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's perspective. Below are five of our top insights that will help maximize your music promotion on TikTok. 1) Understand this...the more videos that use your sound, the more it will be promoted by TikTok's algorithm. The concept here is

· 4 min read

TikTok Tips

No more viral dances. Here’s what really works for TikTok music promotion

Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light on what’s really happening and how to set yourself up for success. 1) Contrary to popular belief, most TikTokers don’t dance Based on my experience studying TikTok, evaluating over 3,500 Pl

· 7 min read

TikTok Tips

TikTok’s Music Report Explained | What it Means for Artists in 2021

Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music on TikTok, in 2021 it's becoming mandatory for serious artists, managers, and labels. TikTok's Annual Music Report - 4 Key Takeaways Recently, TikTok released its annual report recapping the music-relat

· 4 min read

Music Marketing

TikTok Campaign Review & Results with Tom DuPree III

How did Tom DuPree III gain over 1 Million TikTok views for his latest song? In the video below, Tom shares his recent experience running a Playlist Push TikTok campaign for his song "Darkness". Playlist Push TikTok Campaign Review Video TikTok Campaign Results As you can see below, the campaign has gained over 1.1 million views for his song "Darkness" and the view count continues to grow daily. Over 30 videos were posted by our creators. Here are two examples: @katteryyna video: @katter

· 1 min read

Music Marketing

Do TikTok views lead to Spotify streams? Six things every artist needs to know

This is a very common question these days. For many artists, the answer has been yes. In fact, for some acts, success on TikTok has translated to breakout careers, chart topping singles, and record deals. However, creating crossover success from TikTok into Spotify is not a perfect science. It’s quite challenging to predict and even harder to track. In this article, we’ll share some of the strongest evidence to support the TikTok & Spotify connection, the current state of tracking & analytics,

· 3 min read

TikTok Tips

The TikTok ban was blocked...and that's great news for artists

If you’ve seen the reports, you know the potential ban on TikTok was blocked by a federal judge on September 27th. While TikTok and Oracle are still working out the final deal before their November 12th deadline, it looks like TikTok will be here to stay. This is great news for anyone that makes music. Here’s why... TikTok is  the most powerful promotional tool in the music industry Over the past 18 months, TikTok has emerged as the most impactful platform in the music industry repeatedly brea

· 1 min read

Music Marketing

TikTok Streaming Royalties for Artists | Everything You Need to Know

Spotify, Apple Music, and Tidal pay royalties to artists, and now TikTok does too. Most labels and distributors have recently agreed to licensing deals with the app to compensate artists for streams on TikTok. While the payments per stream are small, it's an added bonus for an app that has already proven to be the most effective tool for marketing to young people, worldwide. This article aims to answer all of your questions about how TikTok royalties work and how to maximize your revenue from

· 4 min read

Music Marketing

How to Get Your Music on TikTok | Your First Step to Viral Success

TikTok is swiftly becoming the driving force of the music industry, impacting the listening habits of its whopping 800 million users. The app's influence on the billboard charts is undeniable. "Toosie Slide" is the latest TikTok sensation turned chart-topper. @javierr I can dance like Michael Jack.....Son ♬ Toosie Slide - Drake However, you don't have to be Drake to ride the TikTok wave. The sharpest independent artists continue to experience viral success on the platform, no matter their i

· 3 min read

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