Alex is Director of Strategy at Playlist Push. He formerly managed the Billboard charting group Radical Something, wrote for the Complex Media Network, and has built several brands.
4 New Year’s Resolutions to Transform Your Music Career in 2023
1) Go on Offense ASAP (While everyone else is slacking) At the beginning of the year, you have the opportunity to go on offense while most artists are procrastinating in the aftermath of the holidays. While they repeat the crucial mistake of waiting to take action, you can be off
5 Reasons You Should Promote Your Older Songs & How to Do It
Why are the most successful artists and managers investing so much time and money into promoting their previous releases instead of just new singles? In this article, we’ll answer this question by looking at the data behind this shift and how promoting your older music is one of the
Independent Artists Signing Record Deals after TikTok Success in 2022
It's no secret that TikTok has become the most popular place for A&Rs to discover new talent. These days, if you find your name on the TikTok Emerging Artists Chart you can rest assured every label is now aware of you. A recent Vox report found that of the
How TikTok videos launch music careers on Spotify: 5 Steps
Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline? The 'TikTok-to-Spotify Pipeline'
Spotify’s ‘In Focus’ gives you a free manager?
Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career goals." -Spotify
Will TikTok's new service 'SoundOn' help you blow up?
Earlier this year, TikTok launched their own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso (TikTok Owned Streaming
Want maximum results? The key benefits of extending your campaign.
What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they
5 Steps to Creating The Best TikTok Account for Artists & Musicians
We often get questions from artists about what to do with their TikTok account. Is it worth growing your TikTok channel? What type of videos should you post? This article is for any artist who is interested in building out your own TikTok account. Let’s dive in. The benefits
TikTok’s Annual Music Report & Your 2022 Promotion Strategy
Once again, TikTok has released their annual music report sharing their biggest accomplishments of the year: the breakout artists, the new hit songs, and a wealth of data to remind us all that the app now drives the world’s listening habits. In this article, we’ll break down what
The cost of ignoring TikTok is skyrocketing for artists. Don’t get left behind!
At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in
Study shows 75% of TikTok users discover new artists on the app
More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month...almost double the total
How to Spread Your Music Faster on TikTok | 5 Secrets to Success
Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's perspective. Below
No more viral dances. Here’s what really works for TikTok music promotion
Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light
TikTok’s Music Report Explained | What it Means for Artists in 2021
Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music
TikTok Campaign Review & Results with Tom DuPree III
How did Tom DuPree III gain over 1 Million TikTok views for his latest song? In the video below, Tom shares his recent experience running a Playlist Push TikTok campaign for his song "Darkness". Playlist Push TikTok Campaign Review Video TikTok Campaign Results As you can see below, the campaign
Do TikTok views lead to Spotify streams? Six things every artist needs to know
This is a very common question these days. For many artists, the answer has been yes. In fact, for some acts, success on TikTok has translated to breakout careers, chart topping singles, and record deals. However, creating crossover success from TikTok into Spotify is not a perfect science. It’s
The TikTok ban was blocked...and that's great news for artists
If you’ve seen the reports, you know the potential ban on TikTok was blocked by a federal judge on September 27th. While TikTok and Oracle are still working out the final deal before their November 12th deadline, it looks like TikTok will be here to stay. This is great
How to Get More TikTok Views | Tips on the Algorithm and "For You" Page
Everyone is trying to crack the code on how to blow up their TikTok account and we’re here to break down the winning formula for you. Just like all other social media platforms, TikTok has an algorithm that determines how many people will see your post. The key to
How to Promote Your Song on TikTok
Run a TikTok Campaign on Playlist Push Our campaigns provide the easiest and fastest way to promote your music on TikTok in 2022. We quickly get your song in the videos of top TikTokers to share with their followers. Submit your Music to over 600+ Active TikTok Influencers (over 250M
How to Make Money from Your TikTok Account
Become a Playlist Push Influencer The Playlist Push Influencer program makes it easy for you to monetize your TikTok channel and discover awesome new music. Get Paid to Make Videos It’s simple. You love making TikTok videos. You need music for your videos. Now you can get paid to
TikTok Streaming Royalties for Artists | Everything You Need to Know
Spotify, Apple Music, and Tidal pay royalties to artists, and now TikTok does too. Most labels and distributors have recently agreed to licensing deals with the app to compensate artists for streams on TikTok. While the payments per stream are small, it's an added bonus for an app that has
How to Get Your Music on TikTok | Your First Step to Viral Success
TikTok is swiftly becoming the driving force of the music industry, impacting the listening habits of its whopping 800 million users. The app's influence on the billboard charts is undeniable. "Toosie Slide" is the latest TikTok sensation turned chart-topper. @javierr I can dance like Michael Jack.....Son ♬ Toosie Slide -