TikTok’s #NewMusic feature recently launched as the official hub for music discovery on the platform. This is huge for independent artists as TikTok has become the most influential tool in the industry for promoting your music. Since going live, The #NewMusic hub has amassed over 25 Billion Views. And
Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline? The 'TikTok-to-Spotify Pipeline'
Earlier this year, TikTok launched their own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso (TikTok Owned Streaming
More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month...almost double the total
Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light