If you’ve seen the reports, you know the potential ban on TikTok was blocked by a federal judge on September 27th. While TikTok and Oracle are still working out the final deal before their November 12th deadline, it looks like TikTok will be here to stay.
This is great news for anyone that makes music. Here’s why...
TikTok is the most powerful promotional tool in the music industry
Over the past 18 months, TikTok has emerged as the most impactful platform in the music industry repeatedly breaking new artists through viral videos. The listening habits of it’s 800 million users continue to dictate the billboard charts.
The app is still booming in the US
TikTok grew to over 100 million monthly active users in the US in August. The news of a potential ban had almost no effect, and now we expect that number to rise even faster.
Major labels are investing in TikTok more than ever
All you have to do is open the app to see that major labels are investing 6-figure budgets into promoting new singles on TikTok. According to Rolling Stone, “Major labels are also flooding the platform with money”.
Over 800 Million views generated for Playlist Push artists
We’ve run over 400 TikTok campaigns, generating over 750 Million views for independent artists. With an average of 2 Million views per campaign. The results are undeniable.
Here are a few recent TikTok campaign success stories...
MOTi x Nomerci - 30 Million views
Morgxn - 7 Million views
Kid Travis - 3 Million views
Want to promote your song on TikTok? Learn more about our campaigns here.