Music Marketing
At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in
Blog Posts for Artists
In 2021, there’s no doubt in anyone’s mind that TikTok has become a dominant force in the music industry. In 2020 alone, over 70 artists that topped the TikTok charts were signed to major labels. That’s roughly 10% of all artists that were signed to a label
Music Marketing
More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month.
Spotify for artists
This article has been updated to show 2024 royalty payment updates Spotify has made. Modernizing Our Royalty System to Drive an Additional $1 Billion toward Emerging and Professional Artists – Spotify for ArtistsWe’re introducing new policies to better support those most dependent on streaming revenues as part of their livelihood.
Music Marketing
Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's
Artist Interviews
Artist: The Art of Jaysun Song: Strawberry Kiwi (Lips of an Angel) Budget: $507 Streams to Date: 202,000+ Release Date: September 18 Campaign Start Date: November 10
Music Marketing
It’s been a lonely trudge since the first lockdowns of March 2020. But as we turn the corner into 2021, the encouraging news is that as catastrophic as COVID-19 has been for concerts and festivals, overall growth is still happening in the music industry. By September 2020, an incredible
TikTok Tips
Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light
TikTok Tips
Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music
5 star series
Scarlett has helped 27 Artists gain 1,680,648 views on TikTok TikTok Channel: @queeenscar Hometown: Charlotte, NC Favorite Genres: I loveee early 2000’s music! I’m pretty much always listening to pop2k or rap Favorite Hobby: I’m a huge foodie! I love trying out new restaurants in
5 star series
Kateryna has helped 78 Artists gain 4,440,920 views on TikTok TikTok Channel: @katteryyna Hometown: Toronto, ON, Canada Favorite Genres: hip-hop, indie, rock Favorite Hobby: Dancing Most viral video: @katteryyna To clarify, they’re Russian not deaf #growinguprussian #russiancheck ♬ original sound - Kateryna✨ How did you get started making
5 star series
Jordan has helped 37 Artists gain 957,724 views on TikTok TikTok Channel: @jaay.shipp Hometown: Gary, Indiana Favorite Genre: Hip Hop and R&B Favorite Hobby: Acting Most Viral TikTok: @jaay.shipp I think lil bro saved me from a whoopin.. #foryou #fyp #viral #comedy #meme #jaayshipp #foryoupage
Music Marketing
How did Tom DuPree III gain over 1 Million TikTok views for his latest song? In the video below, Tom shares his recent experience running a Playlist Push TikTok campaign for his song "Darkness". Playlist Push TikTok Campaign Review Video TikTok Campaign Results As you can see below,
case study
Artist: LAEL Song: Can't Lose Budget: $345 Streams to Date: 1,018,538+ Release Date: April 13 Campaign Start Date: April 14 Total Playlist Push Adds: 18 Peak Monthly Listeners: 154,000 Notable Spotify Algorithm Placements Fresh Finds: Pop Fresh Finds: Hiptronix Fresh Finds WATCH: LAEL explains how
Music Marketing
This is a very common question these days. For many artists, the answer has been yes. In fact, for some acts, success on TikTok has translated to breakout careers, chart topping singles, and record deals. However, creating crossover success from TikTok into Spotify is not a perfect science. It’s
TikTok Tips
Sure getting a few thousand people to use your song in their TikTok is great but how will they find you? What about your upcoming single you want to get out to people on TikTok that used your other songs previously?