Our latest insights and promotional tips
Music Marketing
Once again, TikTok has released their annual music report sharing their biggest accomplishments of the year: the breakout artists, the new hit songs, and a wealth of data to remind us all that the app now drives the world’s listening habits. In this article, we’ll break down what
NFTs
Playlist Push is keeping a close eye on the role of NFTs in the music industry...here’s why you should too.
Music Marketing
Hometown: Des Moines, IA Currently Based: Nashville, TN Favorite Artist: Juice WRLD Favorite Hobby: Bowling Who is Valid Point.? My real name is Thad. I always loved Hip Hop and Pop Punk because of the energy of the music and because of the catchy melodies. From day one, I have
Music Marketing
At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in
Music Marketing
More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month.
Music Marketing
Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's
Music Marketing
It’s been a lonely trudge since the first lockdowns of March 2020. But as we turn the corner into 2021, the encouraging news is that as catastrophic as COVID-19 has been for concerts and festivals, overall growth is still happening in the music industry. By September 2020, an incredible
TikTok Tips
Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light
TikTok Tips
Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music
5 star series
Scarlett has helped 27 Artists gain 1,680,648 views on TikTok TikTok Channel: @queeenscar Hometown: Charlotte, NC Favorite Genres: I loveee early 2000’s music! I’m pretty much always listening to pop2k or rap Favorite Hobby: I’m a huge foodie! I love trying out new restaurants in
5 star series
Kateryna has helped 78 Artists gain 4,440,920 views on TikTok TikTok Channel: @katteryyna Hometown: Toronto, ON, Canada Favorite Genres: hip-hop, indie, rock Favorite Hobby: Dancing Most viral video: @katteryyna To clarify, they’re Russian not deaf #growinguprussian #russiancheck ♬ original sound - Kateryna✨ How did you get started making
Music Marketing
How did Tom DuPree III gain over 1 Million TikTok views for his latest song? In the video below, Tom shares his recent experience running a Playlist Push TikTok campaign for his song "Darkness". Playlist Push TikTok Campaign Review Video TikTok Campaign Results As you can see below,
Music Marketing
This is a very common question these days. For many artists, the answer has been yes. In fact, for some acts, success on TikTok has translated to breakout careers, chart topping singles, and record deals. However, creating crossover success from TikTok into Spotify is not a perfect science. It’s
TikTok Tips
Sure getting a few thousand people to use your song in their TikTok is great but how will they find you? What about your upcoming single you want to get out to people on TikTok that used your other songs previously?
TikTok Tips
If you’ve seen the reports, you know the potential ban on TikTok was blocked by a federal judge on September 27th. While TikTok and Oracle are still working out the final deal before their November 12th deadline, it looks like TikTok will be here to stay. This is great
TikTok Tips
TikTok is known for the breaking success of huge records such as Lil Nas X's "Old Town Road". Lil Nas X is a great success story because he was doing everything on a very tight budget. He paid for a beat lease for $25, recorded the