Blog Posts for Artists

Free guides, tips, and more.

Music Marketing

The cost of ignoring TikTok is skyrocketing for artists. Don’t get left behind!

At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in

Blog Posts for Artists

5 Artists Who Have Sustained Success after going Viral on TikTok

In 2021, there’s no doubt in anyone’s mind that TikTok has become a dominant force in the music industry. In 2020 alone, over 70 artists that topped the TikTok charts were signed to major labels. That’s roughly 10% of all artists that were signed to a label

Music Marketing

Study shows 75% of TikTok users discover new artists on the app

More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month...almost double the total

Spotify for artists

Spotify Royalties Calculator

One of the hardest parts of the streaming era is knowing exactly how much money you get from your streams. It can even more difficult when you have multiple artists, splits or a label/distribution deal. It's easy to guess, but payouts from streams can vary on a wide scale.

Music Marketing

How to Spread Your Music Faster on TikTok | 5 Secrets to Success

Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's perspective. Below

Artist Interviews

Artist Interview & Campaign Results: The Art of Jaysun - Strawberry Kiwi

Artist: The Art of Jaysun Song: Strawberry Kiwi (Lips of an Angel) Budget: $507 Streams to Date: 202,000+ Release Date: September 18 Campaign Start Date: November 10

Music Marketing

Quick Tips for Launching Your Music Career in 2021

It’s been a lonely trudge since the first lockdowns of March 2020. But as we turn the corner into 2021, the encouraging news is that as catastrophic as COVID-19 has been for concerts and festivals, overall growth is still happening in the music industry. By September 2020, an incredible

TikTok Tips

No more viral dances. Here’s what really works for TikTok music promotion

Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light

TikTok Tips

TikTok’s Music Report Explained | What it Means for Artists in 2021

Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music

Music Marketing

TikTok Campaign Review & Results with Tom DuPree III

How did Tom DuPree III gain over 1 Million TikTok views for his latest song? In the video below, Tom shares his recent experience running a Playlist Push TikTok campaign for his song "Darkness". Playlist Push TikTok Campaign Review Video TikTok Campaign Results As you can see below, the campaign

case study

Artist Interview Campaign Results: LAEL - Can't Lose

Artist: LAEL Song: Can't Lose Budget: $345 Streams to Date: 1,018,538+ Release Date: April 13 Campaign Start Date: April 14 Total Playlist Push Adds: 18 Peak Monthly Listeners: 154,000 Notable Spotify Algorithm Placements Fresh Finds: Pop Fresh Finds: Hiptronix Fresh Finds WATCH: LAEL explains how he got

Music Marketing

Do TikTok views lead to Spotify streams? Six things every artist needs to know

This is a very common question these days. For many artists, the answer has been yes. In fact, for some acts, success on TikTok has translated to breakout careers, chart topping singles, and record deals. However, creating crossover success from TikTok into Spotify is not a perfect science. It’s

TikTok Tips

TikTok Music Promotion: Common Mistakes and Pitfalls To Avoid

Sure getting a few thousand people to use your song in their TikTok is great but how will they find you? What about your upcoming single you want to get out to people on TikTok that used your other songs previously?

TikTok Tips

How To Make Your Music Go Viral on TikTok

TikTok is known for the breaking success of huge records such as Lil Nas X's "Old Town Road". Lil Nas X is a great success story because he was doing everything on a very tight budget. He paid for a beat lease for $25, recorded the song and then uploaded

TikTok Tips

How to Get More TikTok Views | Tips on the Algorithm and "For You" Page

Everyone is trying to crack the code on how to blow up their TikTok account and we’re here to break down the winning formula for you. Just like all other social media platforms, TikTok has an algorithm that determines how many people will see your post. The key to

TikTok Tips

How Musician “Loveclub” Went Viral on TikTok Slicing Fruit, and Propelled His Music Career

Arthur Fabbro, better known by his stage name Loveclub, has amassed a whopping 268,000 followers on TikTok, primarily for cutting exotic fruits over catchy tunes, some of which were his own! @1800loveclub my second instructional video ft. bananas 🍌 anyone else do this? ##howto ##fyp ##foryou ##helpfultip ♬ Chill Night Jazz

TikTok Tips

How to Promote Your Song on TikTok

Run a TikTok Campaign on Playlist Push Our campaigns provide the easiest and fastest way to promote your music on TikTok in 2022. We quickly get your song in the videos of top TikTokers to share with their followers. Submit your Music to over 600+ Active TikTok Influencers (over 250M

Music Marketing

TikTok Streaming Royalties for Artists | Everything You Need to Know

Spotify, Apple Music, and Tidal pay royalties to artists, and now TikTok does too. Most labels and distributors have recently agreed to licensing deals with the app to compensate artists for streams on TikTok. While the payments per stream are small, it's an added bonus for an app that has

Music Marketing

3 Ways the Music Industry Will Change Post COVID-19

It’s time to face the facts.  Health experts have warned us that live shows realistically won’t start again until fall 2021 at the earliest, and the aftermath of COVID-19 will likely leave fans hesitant to fill a crowded venue like previously before. The music venue has long been

Music Marketing Featured

How to Get Your Music on TikTok | Your First Step to Viral Success

TikTok is swiftly becoming the driving force of the music industry, impacting the listening habits of its whopping 800 million users. The app's influence on the billboard charts is undeniable. "Toosie Slide" is the latest TikTok sensation turned chart-topper. @javierr I can dance like Michael Jack.....Son ♬ Toosie Slide -

Music Marketing Featured

How To Keep Your Music Career Alive During Covid-19

Could being quarantined actually be an opportunity to grow your music career?

Music Marketing

5 Spotify Artist Tips for 2020

This is it, our top tips and strategies for growing your Spotify presence. Here we give you the full rundown including how to promote your music on Instagram, Facebook, Reddit and YouTube. We’ve also included one of our biggest secrets: how to identify your niche and sub-niche genres! 1)

5 star series

Five Star Curators - Trevor Reeves

Trevor has helped 169 of our artists reach over 21 Million new listeners! Hometown: Fresno, CA (Currently living in Sydney, Australia) Top Genres: Compositional Ambient & Neo-classical Favorite Artist: "Far too many to pick from" Favorite Hobby: Volunteering as a Barista at Hillsong Church How did you get into curating playlists?

Music Marketing

How to Get Your Music on Spotify | The Best Music Distributors

Choosing a distributor is the first step to getting your music on Spotify. We know this process can feel messy, so we’re here to help you make sense of it. What follows is an unbiased overview of the top music distribution companies for independent artists. We’ve gathered the

5 star series

Five Star Curators - Rahul Bahl

Rahul has helped 70 of our artists reach over 1.2 Million new listeners! Hometown: Boston, MA   Top Genres: Hip Hop & EDM Favorite Artist: Denzel Curry Favorite Hobby: Tennis How did you get into curating playlists? As a musician/DJ, I’ve always been interested in discovering and blending new