Music Marketing

Blog Posts for Artists

4 New Year’s Resolutions to Jumpstart Your Music Career in 2026

1) Go on Offense ASAP (While everyone else is slacking) At the beginning of the year, you have the opportunity to go on offense while most artists are procrastinating in the aftermath of the holidays. While they repeat the crucial mistake of waiting to take action, you can be off and running - getting a big head start. We see it every year, savvy artists & musicians enter January with a release schedule, budget, and promotion plan dialed. Meanwhile, their competition spends January and Febru

· 4 min read

Blog Posts for Artists

How Uche Develops Vision, Sound, and Artistic Purpose

Hometown: Chicago, IL / Lagos, Nigeria Currently Based In: NY  Favorite Hobby:  Basketball, Go-Karting & watching Formula 1 Favorite Artist(s): JMSN, Michael Jackson, Kanye West & Amy Winehouse Uche is the kind of artist other artists can learn from. His path from Lagos to Chicago to New York has shaped a perspective that is both grounded and fearless, and you hear it in the way he blends sound, emotion, and vision with no rules attached. He creates by feel, evolves on purpose, and approaches h

· 4 min read

Blog Posts for Artists

How Often Should You Post On TikTok As An Artist?

Many artists struggle with one big question when trying to grow their TikTok fanbase: how often should you actually post? The answer is not as simple as a single number. While data provides helpful clues, the real goal is to stay consistent without burning yourself out. If you’re still building your foundation on the platform, our guide on How to Get an Artist Account on TikTok can help you get set up the right way from the start. What the Data Shows A recent analysis of more than 11 million

· 3 min read

Blog Posts for Artists

Report Shows TikTok's Impact on Music Promotion Is Greater Than Ever

While the initial TikTok craze of the pandemic has passed, new data shows that the app remains the #1 platform for driving streams, building superfans, and launching hit songs. The latest TikTok x Luminate Music Impact Report proves that TikTok continues to be a powerhouse for independent artists looking to promote new music and grow their fanbases. TikTok Leads Global Music Discovery TikTok remains the #1 place where fans discover new music. According to the report: * U.S. TikTok users ar

· 4 min read

Spotify Tips

Why Spotify's New Lossless Audio Is a Game-Changer for Artists

Spotify just dropped a big update. Premium users can now stream music in lossless audio using FLAC files up to 24-bit/44.1kHz. This means your fans can finally hear your songs in full detail. More clarity. More punch. More of everything you put into the mix. If you’re serious about your sound, this update is a win. Now it’s your job to make sure your tracks are ready for it. What Is Lossless Audio? Lossless means audio that’s not compressed or downgraded. Think of it like the difference bet

· 4 min read

Blog Posts for Artists

Spotify Wrapped for Artists 2025: Guide to Maximizing Spotify's Biggest Fan Moment

As we approach the end of 2025, the anticipation for Spotify Wrapped is building once again. This annual event has become a global phenomenon, where fans eagerly share their favorite music moments of the year. Spotify Wrapped presents a great opportunity for artists to stand out, connect deeply with fans, and drive streams and profile visits. Here’s your guide to making the most of your 2025 Spotify Wrapped. Record a Clip for Your Top Spotify Fans A personal message is one of the best ways t

· 3 min read

Blog Posts for Artists

How Spotify's New Instagram Tools Help Artists Promote Music and Get Heard

The way people share and discover music is constantly evolving, and Spotify's latest updates, integrated with Instagram, is giving artists a new opportunity to connect with their listeners. With audio previews in Instagram Stories and real-time sharing through Instagram Notes, artists now have more ways to spread their music beyond the streaming platform and directly into their fans' social feeds. Why Artists Should Pay Attention As an independent artist, visibility is everything. These updat

· 4 min read

YouTube

YouTube For Artists Platform: The Ultimate Guide For Musicians

YouTube recently launched a powerful new platform called YouTube for Artists, a game-changer for musicians, singers, and creative professionals seeking to grow their online presence and income. Whether you're just figuring out how to start a YouTube music channel or already making money through music, this update will help you get even more out of your content. Why YouTube for Artists (OAC) Matters If you’ve ever wondered: * How do music artists make money? * How to make money on YouTube?

· 3 min read

Blog Posts for Artists

Why Spotify Super Listeners Are the Most Valuable Fans You Can Have

The music industry has never been more crowded. Every day, thousands of new tracks hit streaming platforms, making it easy to feel like your releases are drops in an endless ocean. But hidden in that chaos is a game-changing opportunity: developing relationships with the fans who genuinely care. We call them super listeners, and they might be the most important part of your career. What are Spotify Super Listeners? Super listeners aren't casual fans. They're the people who don’t just stumble

· 4 min read

Blog Posts for Artists

Is Cringe The Secret To Going Viral?

What Is Cringe Marketing in Music? Cringe marketing is a promotional strategy that relies on creating content that's awkward, over-the-top, or downright bizarre to capture attention. In the music world, it often looks like emotionally intense videos, odd visuals, or performances that leave audiences wondering, "What did I just watch?" The goal is usually to shock or confuse just enough to get people sharing and commenting. It’s especially common on TikTok, where strange or cringeworthy videos

· 5 min read

Blog Posts for Artists

How to Sell Merch on Spotify: Set Up, Promote, and Get Paid

If you're an aspiring musician or band looking to expand your revenue streams and connect with your fans in new ways, selling merchandise on Spotify could be for you. With millions of listeners tuning in daily, Spotify offers a platform to showcase and sell your branded merchandise. In this guide, we'll walk you through the process step by step, so you can start monetizing your music and building deeper connections with your audience. Set Up Your Spotify for Artists Account To set up a Spo

· 4 min read

Blog Posts for Artists

TikTok for Artists Platform: The Ultimate Guide for Musicians

TikTok recently launched a powerful new platform called TikTok for Artists, giving musicians free tools to promote their music, track performance, and drive results. It's basically TikTok's version of Spotify for Artists. In this post, we’ll break down how TikTok for Artists works, why it matters for independent musicians, and how you can use it to grow your fanbase. What Is TikTok for Artists? TikTok for Artists (launched June 2025) is a free, all-in-one platform that provides musicians w

· 4 min read

Blog Posts for Artists

How To Get A Record Deal

1. Define Your Sound & Brand To stand out in a sea of good music artists, you need a unique identity, signature sound and visually compelling vibe. Think: what makes you you? Record labels want distinctive artists they can market. Solidify your brand before reaching out. 2. Build Your Fanbase Start by performing live local shows, open mics, and touring regionally. Streaming numbers count too. Record labels are often looking for artists who’ve already built some momentum. A growing fanbase sh

· 4 min read

Blog Posts for Artists

How Cover Art Affects Playlist Placements: Album Art That Gets Your Music On Playlists

Getting your music on Spotify playlists requires more than just great songs. Your cover art and visual branding play a crucial role in playlist curator decisions, often determining whether your track gets listened to or skipped entirely. In this guide, we'll explain how visual elements impact playlist placements and share proven strategies to improve your music promotion success. Why Cover Art Matters for Playlist Placement Spotify playlist curators receive an overwhelming amount of submiss

· 5 min read

Blog Posts for Artists

How Julia Rizik Found Her Sound and What Indie Artists Can Learn From It

Hometown: Scottsdale, AZ Currently Based In: Los Angeles, CA Favorite Hobby: Does drinking coffee count?  Favorite Artist(s): Lana Del Rey, The Weeknd, Childish Gambino, The Temptations Julia Rizik is a self-taught producer and genre-blending songwriter whose musical journey began at a young age. From starting in country to finding her voice in pop, she has embraced change as a vital part of her growth. Known for her vulnerability, visual creativity, and soulful approach to songwriting, she str

· 4 min read

Blog Posts for Artists

Lyric Sheets: What They Are and Why Every Indie Artist Needs One

Being an independent artist today means wearing a lot of hats. You're the writer, the performer, the marketer, sometimes even your own manager. There’s one underrated tool that often gets overlooked, and that’s the lyric sheet. If you’re not using one (or not sure how to even put one together), don’t worry. We’ll cover what a lyric sheet is, why it matters, and how it can help you look way more professional in the eyes of the music industry. So, What Is a Lyric Sheet? In simple terms, a lyri

· 4 min read