In 2024, if You're ignoring YouTube music, you're messing up.
With over 80 million users and an extended reach to billions more on YouTube.com, YouTube Music is one of the most powerful tools for you to grow your fanbase and find new listeners.
If you're here, you know the importance of getting on Spotify playlists, but do you know how massive of an opportunity YouTube Music playlists offer?
This post guide will walk you through the steps to make that happen, highlighting the unique opportunities YouTube Music offers compared to other platforms.
Why should you care about YouTube Music?
1) YouTube Music's Reach is Massive
- Over 80 Million YouTube Music Users
- The third-most downloaded music app worldwide
- 44% of Gen Z users in the US use YouTube for music streaming
- YouTube Music is the preferred music platform for 28% of consumers in the United States
2) YouTube Music is Different from Spotify & Apple Music
YT Music is More Than Just Audio Tracks
Since YouTube Music is built on top of YouTube.com, it offers much more than just music tracks. It includes music videos, live performances, covers, remixes, and user-generated content. This variety allows emerging musicians to showcase their talent through different formats beyond just audio tracks.
New Fans Can Find You through Videos
Aspiring artists can leverage YouTube Music's visual component to create engaging music videos that potentially reach a broader audience. Visual storytelling and creativity can help them stand out and attract attention.
You Can Interact and Engage with Your Listeners
The platform fosters direct interaction between musicians and their audience through comments, live streams, and community posts. This engagement can help artists build a dedicated fan base and gather feedback in real time, fostering a stronger connection.
YT's Search & Recommendation Algorithm Finds You Fans
YouTube's algorithms are known for their ability to suggest content tailored to users' preferences. Emerging musicians can benefit from this by having their music recommended to users interested in similar genres or artists.
YT Offers Cross-Promotion and Virality
YouTube videos can easily be shared across various social media platforms, increasing the potential for a video or song to go viral. This can significantly boost the visibility of emerging musicians.
How to get your song on YouTube Music Playlists
Part 1: Find YouTube Music Playlists that fit your music
Conduct a Genre-Specific Search on YouTube
Do a Genre-Specific Keyword Search
Start by entering specific keywords related to your music genre, mood, or style in the YouTube search bar. For instance, if you're an indie folk artist, search for terms like "indie folk playlists" or "best indie folk songs."
Explore Your Search Results
Scan through the search results that populate. Look for playlists rather than individual songs or channels. Playlists tend to feature a collection of songs within a specific theme or genre.
Analyze Playlist Titles & Descriptions
Pay attention to playlist titles and descriptions. They often contain keywords that indicate the playlist's focus, such as "chill indie vibes" or "upbeat pop hits."
Use YouTube Search Filters to Match Your Needs
- Filter by Playlist: After entering your search terms, navigate to the "Filters" option located beneath the search bar. Click on "Playlist" to filter the search results specifically for playlists related to your search query.
- Sort by Relevance or Views: You can further sort the results by relevance or views. Sorting by views can help you identify popular playlists with a larger audience, potentially offering more exposure for your music.
- Explore Channel Playlists: Sometimes, playlists are curated by YouTube channels. Clicking on a playlist might lead you to the channel responsible for its curation. Explore these channels to find more playlists and potentially the curators behind them.
Why This Approach Works
- Relevance to Your Music: Using specific keywords ensures that the playlists you discover are more likely to align with your music style and genre.
- Focused Results: By filtering for playlists and sorting by relevance or views, you can narrow down your search to playlists that are more prominent or closely related to your music, increasing the likelihood of finding relevant curators.
- Understanding Playlist Themes: Analyzing playlist titles and descriptions gives insight into the themes or moods these playlists focus on. This understanding helps tailor your music submissions to match their preferences.
By combining these search techniques, you can efficiently identify playlists and channels that resonate with your music. This method helps you discover potential curators who manage playlists within your genre, providing a solid foundation for approaching them to submit your music.
Part 2: Submitting Your Music to YouTube Music Playlists
After you have completed part one you're ready for the submission process.
1) Review the Playlists/Curators from Part 1 above
Research and identify YouTube Music curators who manage playlists matching your music genre, style, or mood. Use platforms like social media, music forums, or even direct searches on YouTube to find these curators.
2) Review Submission Guidelines
Each curator might have specific submission guidelines. It could involve filling out a form, sending an email, or using a submission platform. Carefully read and adhere to these guidelines to ensure your submission isn’t overlooked.
3) Prepare Your Submission
Before submitting, ensure your music is ready for presentation. This includes high-quality audio files, eye-catching cover art, a compelling description, and all necessary metadata (artist name, track title, release date, etc.).
4) Personalize Your Approach
Customize your submission to each curator. Mention specific playlists they manage that resonate with your music. Show genuine interest in their work and explain why your track would be a good fit for their audience.
5) Use Analytics Tools
Tools like YouTube Analytics or other music data analysis platforms can help identify which playlists are driving traffic to your music. Focus your efforts on submitting to curators managing similar playlists.
6) Engage Before Submission
Engage with the curator's content before making your submission. Comment on their playlists, share their content, or participate in discussions they initiate. This helps create familiarity and increases the likelihood of your submission being noticed.
7 ) Follow-Up
If there's an opportunity for follow-up or additional communication mentioned in the submission guidelines, do so after submitting your music. A polite follow-up message expressing gratitude for their consideration can sometimes reinforce your submission.
8) Be Patient
Understand that curators receive numerous submissions regularly. It might take time for them to review and consider your music. Be patient while waiting for a response.
9) Track Your Submissions
Keep a record of your submissions, including dates, curator details, and any responses received. This helps in following up or adjusting your approach for future submissions.
By approaching YouTube Music curators strategically, maintaining professionalism, and compellingly presenting your music, you increase the likelihood of your song getting noticed and potentially added to playlists, thereby expanding your audience reach.
Securing a spot on YouTube Music playlists requires a blend of talent, strategy, persistence, and networking. By consistently creating remarkable music, engaging with your audience, and actively pursuing playlist opportunities, you increase your chances of getting noticed.
Keep refining your craft, stay dedicated, and let your passion for music shine through. Remember, each success, no matter how small, is a step forward in your music career.