Spotify Playlist Marketing: Why Artists Should Promote Playlists Instead of Singles
Independent artists are constantly searching for the best way to promote music on Spotify. Every day, musicians spend money on Facebook ads, Instagram campaigns, TikTok content, and Spotify promotion services, hoping their latest single will explode. Most of the time, the results are disappointing. Streams spike for a few days, ad costs climb, and listeners disappear almost as quickly as they arrived. The harsh reality is that promoting one song to a cold audience is one of the weakest music mar