spotify
Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this
Music Marketing
What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they
Music Marketing
Getting onto one of Spotify's Editorial Playlists seems far fetched and out of reach for most artists. It seems that these playlists are reserved for artists who are typical in Billboards Top 100 but in reality any artist can get into one of these playlists whether it'
Music Marketing
It’s been a lonely trudge since the first lockdowns of March 2020. But as we turn the corner into 2021, the encouraging news is that as catastrophic as COVID-19 has been for concerts and festivals, overall growth is still happening in the music industry. By September 2020, an incredible
case study
Artist: LAEL Song: Can't Lose Budget: $345 Streams to Date: 1,018,538+ Release Date: April 13 Campaign Start Date: April 14 Total Playlist Push Adds: 18 Peak Monthly Listeners: 154,000 Notable Spotify Algorithm Placements Fresh Finds: Pop Fresh Finds: Hiptronix Fresh Finds WATCH: LAEL explains how
Music Marketing
This is it, our top tips and strategies for growing your Spotify presence. Here we give you the full rundown including how to promote your music on Instagram, Facebook, Reddit and YouTube. We’ve also included one of our biggest secrets: how to identify your niche and sub-niche genres! 1)