Artist Interviews
Hometown: Phoenix, AZ Currently Based In: Los Angeles, CA Favorite Hobby: Anything fashion-related; thrifting, shopping, styling, reading about it Favorite Artist(s): Whiterosemoxie and Michelle Branch Who is Chloe Tang? I'm a smol, tatted, bald, sensitive gyal who writes music for the HOES. How did you “discover” your
Music Marketing
Why are the most successful artists and managers investing so much time and money into promoting their previous releases instead of just new singles? In this article, we’ll answer this question by looking at the data behind this shift and how promoting your older music is one of the
Music Marketing
Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career
spotify
Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this
Music Marketing
What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they
Music Marketing
It’s been a lonely trudge since the first lockdowns of March 2020. But as we turn the corner into 2021, the encouraging news is that as catastrophic as COVID-19 has been for concerts and festivals, overall growth is still happening in the music industry. By September 2020, an incredible
Music Marketing
This is it, our top tips and strategies for growing your Spotify presence. Here we give you the full rundown including how to promote your music on Instagram, Facebook, Reddit and YouTube. We’ve also included one of our biggest secrets: how to identify your niche and sub-niche genres! 1)