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Music Marketing
Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline?
Music Marketing
Finding Spotify curators who want to place your music can be a challenge so when you find one you definitely don't want to let them go. In this article, we'll discuss why favoriting playlists will help you build a personal curator network and set future campaigns
Music Marketing
Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career
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Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this
Music Marketing
Earlier this year, TikTok launched its own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso
Music Marketing
Whether you're a new artist or you've been in the scene for years, you most likely know the importance of having your music on TikTok. TikTok gives artists of all sizes the ability to reach potential new fans at scale, and also generate social video content
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It’s no secret that the Coachella Valley Music and Arts Festival is one of the coolest and most hyped festival events in the world. Coachella has massive appeal and is a favorite of celebrities, influencers and everyday music lovers. In addition, the impact it has on booked performers is
Blog Posts for Artists
There’s a reason why Kanye West’s exclusive album drop on the Stem Player earned him over 1.3 million dollars in 24 hours (much more than he would’ve made releasing it through DSPs). It’s not because Donda 2 is the greatest album but because the Stem
Music Marketing
What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they
Artist Interviews
Hometown: Lexington, KY Currently Based: Nashville, TN Favorite Artist: John Mayer Favorite Hobby: Hanging with friends Notable Placements: Country Coffeehouse, Country Christmas, New Music Nashville, Greener Pastures 3,500 total playlist adds Who is Raleigh Keegan? I'm a country artist now in Nashville. I play keys, guitar, and
Music Marketing
Getting onto one of Spotify's Editorial Playlists seems far fetched and out of reach for most artists. It seems that these playlists are reserved for artists who are typical in Billboards Top 100 but in reality any artist can get into one of these playlists whether it'
Artist Interviews
Hometown: St. Louis, MO Currently Based: Los Angeles, CA Favorite Artist: Dominic Fike Favorite Hobby: Hiking/Camping What is the story behind your artist name? Boyu is actually my Chinese name. When choosing my artist name, I wanted to lean into my Asian-American roots and pick something that was unique
TikTok Tips
Let’s take a closer look into the top TikTok songs of the last few months - what do they have in common, and what can we learn from it?
Artist Interviews
Hometown: Cologne Currently Based: Germany Favorite Artist: Benny Blanco Favorite Hobby: Going out at a restaurant & meeting friends Who is LYOD? I am a 22-year-old guy from Germany, who loves making music. I make sensitive and powerful pop songs and put all my emotions into my music. What is
Music Marketing
There are many routes an artist can take when it comes to music promotion. A lot of artists get caught up focusing too much on one way of promoting and think their song will just blow up. The most successful artists allocate time and energy to multiple outlets for a
Music Marketing
There are many common goals musicians and producers have with one another. One of these goals is to get their music in the ears of an audience that genuinely wants to listen to them. Playlisting does just that. Playlisting helps artists get their music in the ears of a real