Blog Posts for Creators
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Alex Mitchell-Hardt
Alex is Director of Strategy at Playlist Push. He formerly managed the Billboard charting group Radical Something, wrote for the Complex Media Network, and has built several brands.
Music Marketing
5 Reasons You Should Promote Your Older Songs & How to Do It
Why are the most successful artists and managers investing so much time and money into promoting their previous releases instead of just new singles? In this article, we’ll answer this question by looking at the data behind this shift and how promoting your older music is one of the
Music Marketing
Independent Artists Signing Record Deals after TikTok Success in 2022
It's no secret that TikTok has become the most popular place for A&Rs to discover new talent. These days, if you find your name on the TikTok Emerging Artists Chart you can rest assured every label is now aware of you. A recent Vox report found
Music Marketing
How TikTok videos launch music careers on Spotify: 5 Steps
Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline?
Music Marketing
Spotify’s ‘In Focus’ gives you a free manager?
Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career
Music Marketing
Will TikTok's new service 'SoundOn' help you blow up?
Earlier this year, TikTok launched its own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso
Music Marketing
Want maximum results? The key benefits of extending your campaign.
What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they
Music Marketing
TikTok’s Annual Music Report & Your 2022 Promotion Strategy
Once again, TikTok has released their annual music report sharing their biggest accomplishments of the year: the breakout artists, the new hit songs, and a wealth of data to remind us all that the app now drives the world’s listening habits. In this article, we’ll break down what
Music Marketing
The cost of ignoring TikTok is skyrocketing for artists. Don’t get left behind!
At Playlist Push, it’s our mission to help artists succeed by sharing our unique insight and being transparent about where we see the music industry headed. When it comes to TikTok’s impact with music, we’re at an inflection point. The TikTok rocket ship is no longer in
Music Marketing
Study shows 75% of TikTok users discover new artists on the app
More proof of TikTok's powerful impact on listening habits: a recent study shows 75% of its users find new artists from watching videos on the app. With over 800 Million active monthly users, that's an estimated 600 million people discovering new music from TikTok each month.
Music Marketing
How to Spread Your Music Faster on TikTok | 5 Secrets to Success
Understanding the TikTok algorithm and how to take advantage of it is the key to getting your music to gain momentum on the app. We’ve already written an in-depth article on how the algorithm works. However, in this post, we want to explain it from the artist's
TikTok Tips
No more viral dances. Here’s what really works for TikTok music promotion
Everything you think you know about music promotion on TikTok is probably wrong. Like most people, the mainstream narrative has likely convinced you that all 800 million TikTok users are teenage girls copying Charlie D’Amelio’s latest moves, however the reality is starkly different. Let’s shed some light
TikTok Tips
TikTok’s Music Report Explained | What it Means for Artists in 2021
Last year, TikTok cemented its place as a dominant force in the music industry. Perhaps the most dominant. One could argue that TikTok had more impact on the Billboard and streaming charts than any other medium, including radio. If 2020 was the year for savvy artists to promote their music
Music Marketing
TikTok Campaign Review & Results with Tom DuPree III
How did Tom DuPree III gain over 1 Million TikTok views for his latest song? In the video below, Tom shares his recent experience running a Playlist Push TikTok campaign for his song "Darkness". Playlist Push TikTok Campaign Review Video TikTok Campaign Results As you can see below,
Music Marketing
Do TikTok views lead to Spotify streams? Six things every artist needs to know
This is a very common question these days. For many artists, the answer has been yes. In fact, for some acts, success on TikTok has translated to breakout careers, chart topping singles, and record deals. However, creating crossover success from TikTok into Spotify is not a perfect science. It’s
TikTok Tips
The TikTok ban was blocked...and that's great news for artists
If you’ve seen the reports, you know the potential ban on TikTok was blocked by a federal judge on September 27th. While TikTok and Oracle are still working out the final deal before their November 12th deadline, it looks like TikTok will be here to stay. This is great