Will is an artist & producer based in Austin, TX, with expertise in marketing and artist success. Passionate about music, he blends creativity with strategic insights to empower fellow creators.
Get ready for Spotify Wrapped 2026! Learn how to submit artist video messages, share performance videos, optimize your Spotify profile, and make the most of Spotify's biggest fan moment.
Learn how to create an EPK that makes your music easy to discover, evaluate, and share. This guide covers what musicians should include, what to leave out, how to structure an EPK, and common mistakes to avoid.
Spotify monthly listeners can drop when people who listened to your music during the previous 28 days don't stream you again during the current rolling window. Drops can happen after playlist exposure slows, a release cycle ends, algorithmic recommendations decrease, or listeners simply don't return to your catalog. In this article, we'll break down the most common reasons Spotify monthly listeners drop, what those changes actually mean for your growth, and what you can do to turn more listener
Spotify is introducing its new “Verified by Spotify” badge to help listeners identify authentic artists in the era of AI-generated music. Here’s what artists need to know about verification, eligibility, and improving their chances of getting verified.
Learn what Spotify Codes are, how to create and scan them, and when artists should actually use them to make their music easier to access.
If you’re releasing music today, you’ve probably asked: What actually counts as a single, an EP, or an album? The confusion is real. Between Spotify guidelines, distributor rules, and outdated industry definitions, many artists aren’t sure how their music will be classified. In this guide, we’ll break it down clearly so you can choose the right format for your release and your current stage as an artist. Quick Answer (TLDR) * Single: 1 to 3 tracks, usually focused on one main song * EP (E
Discover what good engagement on Spotify looks like and the key metrics artists should track, including save rate, streams per listener, playlist adds, and follower growth.
AI-generated music is reshaping the industry in 2026. Here’s how artists can protect their identity, build trust, and stand out through authenticity on Spotify.
Getting verified on Spotify builds credibility and unlocks powerful tools. Here’s exactly how to claim your Spotify for Artists profile step by step.
Behind every song you release is so much more than a finished track. There are late nights, half-finished ideas, voice notes, collaborators sending files back and forth, and moments where a song almost went in a completely different direction. Yet once the music is out in the world, listeners usually only see a title, an artist's name, and a play button. That's starting to change. Spotify is rolling out new features that spotlight the people, stories, and creative connections behind your music.
So you're ready to show the world your first song, or you're looking to upgrade your distributor? Finding the perfect music distributor will be your next step. Music distributors make music available to the public. Through a system of contracts and payments, distributors grant record stores, online download platforms, and streaming services the rights to purchase and resell an artist's music. Given the number of distribution companies there are in 2024, it can feel overwhelming and dreary. Not
Hometown: Chicago, IL / Lagos, Nigeria Currently Based In: NY Favorite Hobby: Basketball, Go-Karting & watching Formula 1 Favorite Artist(s): JMSN, Michael Jackson, Kanye West & Amy Winehouse Uche is the kind of artist other artists can learn from. His path from Lagos to Chicago to New York has shaped a perspective that is both grounded and fearless, and you hear it in the way he blends sound, emotion, and vision with no rules attached. He creates by feel, evolves on purpose, and approaches h
Many artists struggle with one big question when trying to grow their TikTok fanbase: how often should you actually post? The answer is not as simple as a single number. While data provides helpful clues, the real goal is to stay consistent without burning yourself out. If you’re still building your foundation on the platform, our guide on How to Get an Artist Account on TikTok can help you get set up the right way from the start. What the Data Shows A recent analysis of more than 11 million
The way people share and discover music is constantly evolving, and Spotify's latest updates, integrated with Instagram, is giving artists a new opportunity to connect with their listeners. With audio previews in Instagram Stories and real-time sharing through Instagram Notes, artists now have more ways to spread their music beyond the streaming platform and directly into their fans' social feeds. Why Artists Should Pay Attention As an independent artist, visibility is everything. These updat
The music industry has never been more crowded. Every day, thousands of new tracks hit streaming platforms, making it easy to feel like your releases are drops in an endless ocean. But hidden in that chaos is a game-changing opportunity: developing relationships with the fans who genuinely care. We call them super listeners, and they might be the most important part of your career. What are Spotify Super Listeners? Super listeners aren't casual fans. They're the people who don’t just stumble
If you're an aspiring musician or band looking to expand your revenue streams and connect with your fans in new ways, selling merchandise on Spotify could be for you. With millions of listeners tuning in daily, Spotify offers a platform to showcase and sell your branded merchandise. In this guide, we'll walk you through the process step by step, so you can start monetizing your music and building deeper connections with your audience. Set Up Your Spotify for Artists Account To set up a Spo
