Our latest insights and promotional tips
Blog Posts for Artists
While the initial TikTok craze of the pandemic has passed, new data shows that the app remains the #1 platform for driving streams, building superfans, and launching hit songs. The latest TikTok x Luminate Music Impact Report proves that TikTok continues to be a powerhouse for independent artists looking to
Blog Posts for Artists
For independent artists, finding ways to connect with fans in both the digital and physical world can feel overwhelming. Between juggling releases, social media posts, and live shows, it is easy to overlook simple tools that can make a big difference. One of the most underrated tools Spotify offers is
Blog Posts for Artists
Spotify recently launched a new direct messaging feature called Messages. For the first time, listeners can share songs, playlists, and podcasts — and chat about them within the Spotify app. For independent artists, this is a huge deal. It’s not just a small UX tweak; it has the potential to
Spotify Tips
Spotify just dropped a big update. Premium users can now stream music in lossless audio using FLAC files up to 24-bit/44.1kHz. This means your fans can finally hear your songs in full detail. More clarity. More punch. More of everything you put into the mix. If you’re
Blog Posts for Artists
As we approach the end of 2025, the anticipation for Spotify Wrapped is building once again. This annual event has become a global phenomenon, where fans eagerly share their favorite music moments of the year. Spotify Wrapped presents a great opportunity for artists to stand out, connect deeply with fans,
Blog Posts for Artists
The way people share and discover music is constantly evolving, and Spotify's latest updates, integrated with Instagram, is giving artists a new opportunity to connect with their listeners. With audio previews in Instagram Stories and real-time sharing through Instagram Notes, artists now have more ways to spread their
YouTube
YouTube recently launched a powerful new platform called YouTube for Artists, a game-changer for musicians, singers, and creative professionals seeking to grow their online presence and income. Whether you're just figuring out how to start a YouTube music channel or already making money through music, this update will
Blog Posts for Artists
The music industry has never been more crowded. Every day, thousands of new tracks hit streaming platforms, making it easy to feel like your releases are drops in an endless ocean. But hidden in that chaos is a game-changing opportunity: developing relationships with the fans who genuinely care. We call
Blog Posts for Artists
What Is Cringe Marketing in Music? Cringe marketing is a promotional strategy that relies on creating content that's awkward, over-the-top, or downright bizarre to capture attention. In the music world, it often looks like emotionally intense videos, odd visuals, or performances that leave audiences wondering, "What did
Blog Posts for Artists
What is a TikTok Artist Account? A TikTok Artist Accounts a special type of account that offers musicians access to music-centric tools that can increase your discoverability and fan engagement. Exclusive tools & features that a TikTok Artist Account unlocks: * "Artist" Tag on Your Profile: A visible badge
If you're an aspiring musician or band looking to expand your revenue streams and connect with your fans in new ways, selling merchandise on Spotify could be for you. With millions of listeners tuning in daily, Spotify offers a platform to showcase and sell your branded merchandise. In
Blog Posts for Artists
TikTok recently launched a powerful new platform called TikTok for Artists, giving musicians free tools to promote their music, track performance, and drive results. It's basically TikTok's version of Spotify for Artists. In this post, we’ll break down how TikTok for Artists works, why it
Blog Posts for Artists
1. Define Your Sound & Brand To stand out in a sea of good music artists, you need a unique identity, signature sound and visually compelling vibe. Think: what makes you you? Record labels want distinctive artists they can market. Solidify your brand before reaching out. 2. Build Your Fanbase
Blog Posts for Artists
Getting your music on Spotify playlists requires more than just great songs. Your cover art and visual branding play a crucial role in playlist curator decisions, often determining whether your track gets listened to or skipped entirely. In this guide, we'll explain how visual elements impact playlist placements
Blog Posts for Artists
Hometown: Scottsdale, AZ Currently Based In: Los Angeles, CA Favorite Hobby: Does drinking coffee count? Favorite Artist(s): Lana Del Rey, The Weeknd, Childish Gambino, The Temptations Julia Rizik is a self-taught producer and genre-blending songwriter whose musical journey began at a young age. From starting in country to finding
Blog Posts for Artists
Being an independent artist today means wearing a lot of hats. You're the writer, the performer, the marketer, sometimes even your own manager. There’s one underrated tool that often gets overlooked, and that’s the lyric sheet. If you’re not using one (or not sure how