Blog Posts for Artists

How to Make an Electronic Press Kit (EPK) That Gets You Noticed

William Duvall

William Duvall

— 3 min read
How to Make an Electronic Press Kit (EPK) That Gets You Noticed

A thorough Electronic Press Kit (EPK) is a must-have for any independent musician with hopes of securing more performance opportunities, gaining further media attention, or appealing to record companies.

Think of it as your digital resume; it's a simple-to-reach and polished collection showcasing your songs, achievements, and brand. If you don't have an EPK yet, don't worry! This guide will explain why you might need one, what goes into it, and ways to set it apart.

Why You Need an EPK?


Daily, a large number of proposals are directed toward people in the music industry, like publicists, promoters, playlist curators, & labels. A well-made EPK lets them find everything they require easily, stopping them from needing to search through your website or social media. A solid EPK saves time, lends credibility, and increases the chances that people take notice.

How to Create an EPK


You have several options when it comes to creating an EPK:

  • Your Website – The most professional option is to create a dedicated page for your EPK.
  • EPK Platforms – Tools like Sonicbids, ReverbNation, Canva, or Adobe Express.
  • PDF Document – A well-designed file that can be easily shared via email.

What to Include in Your EPK


A great EPK is clear, concise, and visually appealing. Here are the essential elements:

1. Artist Bio

Your bio should tell your story in a compelling and engaging way. Include:

  • Who you are – Name, genre, and background.
  • Musical influences and style – What makes your music unique?
  • Career highlights – Notable achievements, collaborations, or press mentions.
  • Recent and upcoming releases – What’s new and exciting?

2. Music Samples

Pro Tip: Use an embedded Spotify playlist or SoundCloud player so industry professionals can stream your music instantly.

3. Videos (Live Performances & Music Videos)

  • Include music videos, live performances, or DJ sets.
  • If you’re pitching for live gigs, showcase high-quality performance clips.
  • Upload videos to YouTube or Vimeo and provide direct links.

4. Press Photos & Promo Images

  • High-quality, professional images (both portrait and landscape).
  • Ensure they are downloadable for media use.
  • Include different styles (studio shots, live performance images, candid shots).

5. Press & Media Coverage

  • Have you been featured on blogs, interviewed, or reviewed? Add links or quotes!
  • If you don’t have press yet, include notable achievements like Spotify streams, playlist placements, or collaborations.

How To Get On Spotify Editorial Playlists

6. Tour Dates & Upcoming Releases

  • If you’re actively performing, list your upcoming shows.
  • Mention new music releases to keep industry professionals informed.
  • Make it easy for people to find you online by providing direct links to:
    • Spotify / Apple Music
    • Instagram / TikTok / YouTube
    • SoundCloud / Bandcamp (if applicable)

Pro Tip: Use a Linktree or similar service to keep all your links organized.

8. Contact Information

  • Email for inquiries (booking, press, collaborations).
  • Manager or booking agent details (if applicable).
  • Official website link.

How to Make Your EPK Stand Out

To make a lasting impression, follow these key tips:

Design Matters

  • Keep the layout clean, organized, and visually appealing.
  • Use consistent branding (colors, fonts, logos).
  • If designing a PDF, use tools like Canva, Photoshop, or Adobe Express.

Make It Easy to Navigate

  • Avoid long walls of text—keep it concise and skimmable.
  • Use clear headings and sections for easy readability.

Keep It Up-to-Date

  • Regularly update your EPK with new releases, shows, and press.
  • If sending it out, always check for outdated info.

Share It Like a Pro

  • Add a downloadable link to your website.
  • Attach it to emails when pitching to labels, blogs, or booking agents.
  • Post it on social media bios or in a Linktree.

FAQs

What does EPK mean?

EPK stands for Electronic Press Kit, a digital portfolio that showcases an artist’s music, bio, press coverage, and promotional materials for industry professionals.

How do I make my own EPK?

You can create an EPK using a dedicated page on your website, a PDF, or platforms like Sonicbids and ReverbNation. Include essential elements like your bio, music samples, press photos, and contact info.

What should an EPK look like?

An EPK should be clean, professional, and easy to navigate. Your EPK should have clear sections for your music, bio, press features, and visuals. Keep it visually appealing and mobile-friendly.

What is a good substitute for an EPK?

If you don’t have a formal EPK, you can use a well-organized Linktree, a Google Drive folder with key assets, or a detailed social media bio with essential links.

Final Thoughts

Your EPK is your digital business card in the music industry. Crafting a professional, easy-to-access press kit will make it easier for industry professionals to discover, book, and promote you. Take the time to build a strong EPK, and you’ll be one step closer to growing your music career.

Looking to Promote Your Music?

Use our TikTok Music Promotion and Spotify Playlists Promotion service.

Read more