TikTok for Artists Platform: The Ultimate Guide for Musicians

Alex Mitchell-Hardt

Jun 30, 2025 — 4 min read

TikTok recently launched a powerful new platform called TikTok for Artists, giving musicians free tools to promote their music, track performance, and drive results.

It's basically TikTok's version of Spotify for Artists.

In this post, we’ll break down how TikTok for Artists works, why it matters for independent musicians, and how you can use it to grow your fanbase.

What Is TikTok for Artists?

TikTok for Artists (launched June 2025) is a free, all-in-one platform that provides musicians with:

Real-time music analytics
Powerful pre-release tools
Enhanced profile features for artist discovery
Access to a global music audience

Whether you're an indie artist or signed to a label, TikTok for Artists helps you get more streams, more fans, and more exposure across TikTok and beyond.

1) Advanced Music & Content Analytics

Track your success in real time with professional-grade insights:

Song performance: See how your track is performing by views, video creations, likes, and shares.
Post analytics: Measure engagement on your TikTok videos.
Audience demographics: Discover who’s listening, watching, and interacting—by country, gender, language, and more.

2) Pre-Release Campaign Tools (Pre-Save on TikTok)

Similar to Spotify's Pre-Save feature, TikTok has rolled out their own Pre‑Release tool, enabling artists to drive album or single campaigns by allowing fans to pre-save music on Spotify/Apple Music directly from TikTok. This gives you a strategic way to build momentum ahead of launch.

Add pre-save links for Spotify and Apple Music directly on your TikTok posts
Build hype before your release
Capture early fans who convert into streaming listeners

This is a game-changer for music marketing, giving you the ability to turn TikTok virality into streaming success.

3) Artist Account Verification & Profile Upgrades

Having a Verified TikTok Artist Account is required before you can get access to TikTok for Artists. You can apply for your TikTok Artist Account here.

Artists who meet basic criteria (four released songs) can unlock official TikTok Artist Accounts, which include:

Verified Artist tag/badge
A dedicated Music tab on your profile
New Release highlights (up to 14 days before and 30 days after a release)
For more details see TikTok Artist Account Certification FAQ

These features make it easier for fans to discover your music and for curators and industry professionals to take you seriously.

Why TikTok for Artists Is a Must-Use Tool

If you’re serious about music, you need to be serious about TikTok. Here’s why:

84% of Billboard Global 200 songs in 2024 trended on TikTok before charting.
TikTok users are 74% more likely to discover music through short-form video.
Over 1 billion tracks have been saved through TikTok’s “Add to Music App” feature.

(Source)

In addition to helping create viral moments— this platform can assist the growth of your entire music career.

How Independent Artists Can Win with TikTok

You don’t need a major label to succeed. With TikTok for Artists, independent musicians now have access to the same insights and tools that big artists use. Here’s how you can get started:

Step-by-Step Guide:

Release 4 songs to qualify for an Artist Account.
Claim your TikTok Artist Profile directly or via Distrokid's integration.
Use the dashboard daily to optimize your posts.
Run pre-release campaigns to drive early hype and saves.
Track your results and double down on what’s working.

Key Takeaways: TikTok for Artists in 2025

TikTok for Artists is 100% free
Designed for both independent and signed artists
Helps drive streams, discovery, and fan growth
Connects TikTok content directly to streaming platforms

Frequently Asked Questions

What is TikTok for Artists?
It’s a free platform by TikTok that provides analytics, campaign tools, and profile upgrades for musicians.

How do I get a TikTok Artist Account?
You need at least four released songs and can verify via DistroKid or through TikTok’s Artist Account Application.

Can TikTok help me get more streams?
Yes. Features like pre-save tools and the “Add to Music App” integration help turn TikTok views into real music streams.

How do I track my song’s performance on TikTok?
The dashboard in TikTok for Artists shows daily engagement, video creations, and detailed song performance metrics.

Final Thoughts

Whether you're promoting a single, launching an EP, or trying to understand what your audience wants—TikTok for Artists gives you the tools to win.

TikTok isn’t just a trend—it’s the most powerful music discovery platform in the world. And now, it’s finally built a tool specifically for artists like you.