Blog Posts for Artists
Music Marketing
Our latest insights and promotional tips
Music Marketing
Singles vs. Albums: Why Independent Artists Should Focus on Singles
Releasing new music can be overwhelming for independent artists. You have to make crucial decisions, including choosing which songs to record and determining the best approach for release. One critical decision that requires careful consideration is whether to release a full album/EP or focus on releasing singles. This article
Music Marketing
Does Radio Matter In The Streaming Era?
In today's world, streaming has taken over the music industry, and radio's significance is being questioned. Streaming services like Spotify and Apple Music offer unlimited options for curated playlists and allow users to skip tracks they do not like. Given the convenience offered by these services,
Music Marketing
How To Set up Your Spotify Artist Profile (2024 Update)
Having a correct and intriguing artist profile on Spotify is crucial when it comes to not only gaining new fans and listeners but also keeping them interested in your music! We're giving you some great steps that will guide you step-by-step on how to set up and optimize
Music Marketing
How To Customize Your “Fans Also Like” (2024 Update)
A lot of artists struggle to get a “Fans Also Like” section on their Spotify profile to begin with. Some artists even mention getting tens of thousands of streams on their song and still, no Fans Also Like or Spotify Radio. But what if I told you there’s an
Blog Posts for Artists
5 Reasons to Make a Spotify Artist Playlist & How to Do it
One of the greatest assets for blossoming as a musician and musical artist in today’s day and age is the “Artist Playlist” on Spotify, so here we are going to discuss this crucial tactic: why you should have your own Spotify artist playlist and how to make it. What
Artist Interviews
Indie Artist Chloe Tang Talks Newest Single & Shares Her Ongoing Evolution As An Artist
Hometown: Phoenix, AZ Currently Based In: Los Angeles, CA Favorite Hobby: Anything fashion-related; thrifting, shopping, styling, reading about it Favorite Artist(s): Whiterosemoxie and Michelle Branch Who is Chloe Tang? I'm a smol, tatted, bald, sensitive gyal who writes music for the HOES. How did you “discover” your
Music Marketing
Top Cities Can Make or Break Your Spotify Growth (2024 Update)
You’ve probably already heard about botting. You also probably know that Spotify shows your Top Cities to other users in the About section of your artist profile. But did you know that Top Cities can also suggest whether an artist account is positioned toward growth, stagnancy, or in danger
Blog Posts for Artists
How To Get Your Music On The Billboard Charts in 2024
Whether you’re an artist, producer, singer, manager, or label, it’s a pretty special accolade to gain traction in the upward ranks of the famous Billboard Charts. Anywhere from the mainstream “Hot 100” to the “Global 200” charts, it is something heavily recognized in the music industry, and even
Music Marketing
Three Music Marketing Strategies To Focus On In 2023
As the year 2022 comes to a near close and the majority of the music industry slows its roll, we now begin to set our sights on what’s to come in 2023. Each new year gives us a fresh perspective and the rebirth of yearly and monthly goals to
Music Marketing
5 Reasons You Should Promote Your Older Songs & How to Do It
Why are the most successful artists and managers investing so much time and money into promoting their previous releases instead of just new singles? In this article, we’ll answer this question by looking at the data behind this shift and how promoting your older music is one of the
Music Marketing
Independent Artists Signing Record Deals after TikTok Success in 2022
It's no secret that TikTok has become the most popular place for A&Rs to discover new talent. These days, if you find your name on the TikTok Emerging Artists Chart you can rest assured every label is now aware of you. A recent Vox report found
Music Marketing
The Fall of FN Meka and The Rise of The Virtual Influencer
FN Meka was created in 2019 by Factory New Records as what appeared to be a run-of-the-mill virtual influencer. The avatar quickly gained notoriety on TikTok for posting videos featuring Gucci Tesla Cybertrucks, Lamborghini gaming chairs, and other (now deleted) Artificial Reality powered content, amassing millions of followers on the
Artist Interviews
Why Kid Travis Stays Independent and His Tips For Being a Successful Artist
Hometown: Bristol Currently Based In: Philadelphia Favorite Hobby: Playing video games and hanging with friends Favorite Artist(s): Drake, Jon Bellion, & Post Malone Who is Kid Travis? I'm a multi genre artist that cannot be put in a box, but is always working on your next favorite
Music Marketing
How TikTok videos launch music careers on Spotify: 5 Steps
Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline?
Music Marketing
How To Build A Personalized Curator Network
Finding Spotify curators who want to place your music can be a challenge so when you find one you definitely don't want to let them go. In this article, we'll discuss why favoriting playlists will help you build a personal curator network and set future campaigns