Our latest insights and promotional tips
Music Marketing
You’ve probably already heard about botting. You also probably know that Spotify shows your Top Cities to other users in the About section of your artist profile. But did you know that Top Cities can also suggest whether an artist account is positioned toward growth, stagnancy, or in danger
Blog Posts for Artists
Whether you’re an artist, producer, singer, manager, or label, it’s a pretty special accolade to gain traction in the upward ranks of the famous Billboard Charts. Anywhere from the mainstream “Hot 100” to the “Global 200” charts, it is something heavily recognized in the music industry, and even
Music Marketing
As the year 2022 comes to a near close and the majority of the music industry slows its roll, we now begin to set our sights on what’s to come in 2023. Each new year gives us a fresh perspective and the rebirth of yearly and monthly goals to
Music Marketing
Why are the most successful artists and managers investing so much time and money into promoting their previous releases instead of just new singles? In this article, we’ll answer this question by looking at the data behind this shift and how promoting your older music is one of the
Music Marketing
It's no secret that TikTok has become the most popular place for A&Rs to discover new talent. These days, if you find your name on the TikTok Emerging Artists Chart you can rest assured every label is now aware of you. A recent Vox report found
Music Marketing
FN Meka was created in 2019 by Factory New Records as what appeared to be a run-of-the-mill virtual influencer. The avatar quickly gained notoriety on TikTok for posting videos featuring Gucci Tesla Cybertrucks, Lamborghini gaming chairs, and other (now deleted) Artificial Reality powered content, amassing millions of followers on the
Artist Interviews
Hometown: Bristol Currently Based In: Philadelphia Favorite Hobby: Playing video games and hanging with friends Favorite Artist(s): Drake, Jon Bellion, & Post Malone Who is Kid Travis? I'm a multi genre artist that cannot be put in a box, but is always working on your next favorite
Music Marketing
Vox recently conducted a "data investigation into how TikTok is shaping the music industry" and shared their findings in this insight-filled video: During the project, the researchers uncovered “The TikTok-to-Spotify Pipeline", perhaps the most impactful phenomenon in the modern music industry. 1) What is the TikTok-To-Spotify Pipeline?
Music Marketing
Finding Spotify curators who want to place your music can be a challenge so when you find one you definitely don't want to let them go. In this article, we'll discuss why favoriting playlists will help you build a personal curator network and set future campaigns
Music Marketing
Spotify recently released a new platform that could be a game-changer for artists. It’s called In Focus and here's the elevator pitch: “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career
spotify
Pre-saves are one of the most common tools for music marketing in the DSP age. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. On Spotify, however, there is no in-app feature for pre-saving releases. For this
Music Marketing
Earlier this year, TikTok launched its own music distribution & marketing service called SoundOn. So what do we know so far about the service and should you use it? We’ll break it down in this article. SoundOn's Distribution Abilities: Directly upload your music to TikTok and Resso
Music Marketing
Whether you're a new artist or you've been in the scene for years, you most likely know the importance of having your music on TikTok. TikTok gives artists of all sizes the ability to reach potential new fans at scale, and also generate social video content
Music Marketing
What’s the most costly mistake we see artists make? Taking their foot off the gas pedal too soon. It’s simple. Artists far too often stop all promotion at the exact moment their song is beginning to gain momentum. Instead of pushing harder and reaching the tipping point, they
Music Marketing
Getting onto one of Spotify's Editorial Playlists seems far fetched and out of reach for most artists. It seems that these playlists are reserved for artists who are typical in Billboards Top 100 but in reality any artist can get into one of these playlists whether it'
TikTok Tips
Let’s take a closer look into the top TikTok songs of the last few months - what do they have in common, and what can we learn from it?