How to Save Songs from Instagram to Spotify

Alex Mitchell-Hardt

Nov 7, 2024 — 4 min read

Instagram recently launched a new feature that allows users to add a song from an Instagram Reels or IG Post directly to their Spotify library with one tap. This is huge news for artists and music lovers.

The news comes just weeks after adding the ability to Add a Song to Your Instagram Profile.

Why is this new feature so important?

Converting people from Instagram into listeners on Spotify has been one of the primary missions artists, managers, and music marketers have embarked on for years.

TikTok had been leading the charge in this area with their Add Music to Spotify feature and now IG is finally catching up.

This integration drastically simplifies the process of transferring music discovered on Instagram to your Spotify account. Here's how to use it.

How to Add a Song from IG to Your Spotify Account

1) Go to Any Instagram Reels or Post that use an artist's song

2) Tap on the Song Title

3) On the song's Audio Page Tap the “Add” Button with the Spotify Logo

4) The Song is added to your “Liked Songs” playlist

5) Listen to the song on Spotify!

How to Connect Your Instagram Account to Your Spotify Account?

The first time you use this Add Song from Instagram to Spotify feature, you will be asked to connect your Spotify Account to your Insta account. Simply follow the steps that pop up.

1) After hitting the "Add" button. Tap "Link Spotify" on the pop-up.

2) After Spotify Opens, Tap "Agree"

How to Unlink Your Instagram Account to Your Spotify Account?

1) Go to Your Instagram Settings (Tap 3 lines on the top right of your profile)

2) Find and Tap "App Website Permissions"

3) Tap "Unlink" Next to Spotify

The Benefits of IG Save to Spotify feature for Artists and Musicians

This integration isn’t just about making it easier for users to build playlists. It also offers several key benefits to artists and musicians:

1. Greater Exposure and Reach

Instant Playlist Additions: When fans discover music on Instagram and add it directly to their Spotify playlists, it means more opportunities for artists to gain streams, traction, and visibility on Spotify. This transition from social media discovery to listening helps drive exposure and builds momentum.
Broader Audience Potential: With millions of active users on Instagram, artists have a massive potential audience. Every time their song is featured in a post or Story and added to a playlist, their reach can multiply exponentially.

2. Streamlined Music Discovery

More Meaningful Engagement: Beyond simple likes and comments, fans now have a tangible way to connect with music. The ability to add songs to Spotify playlists bridges the gap between discovery and listening, fostering stronger engagement with artists' music.
Organic Growth: Music added to Spotify from Instagram typically comes from authentic, user-driven engagement rather than paid ads. This can lead to deeper fan loyalty, repeat plays, and broader exposure over time.

3. Enhanced Audience Connection

Real-Time Interaction: Artists can share music clips, behind-the-scenes content, or special performances on Instagram Stories, encouraging fans to add their songs to Spotify with just one tap. This real-time interaction helps build strong, lasting bonds with fans.
Content Strategy Synergy: Musicians can leverage Instagram content strategically to drive music discovery and playlist additions. By tapping into viral moments or engaging visuals, they can encourage more interaction and Spotify saves.

4. Improved Metrics and Insights

Tracking Engagement: Artists and their teams can use data on how often their songs are being saved from Instagram to Spotify as a performance indicator, helping them tailor their promotional efforts.
Boosted Visibility: Songs with higher play counts and playlist placements on Spotify often benefit from increased visibility within Spotify’s algorithm, resulting in more recommendations, playlist features, and potentially charting success.

5. Amplifying Trend Potential

Cross-Platform Virality: The ability to add songs from Instagram directly to Spotify gives artists a unique opportunity to capitalize on viral trends, potentially boosting their music's visibility across both platforms.

Closing Thoughts

Instagram’s focus on enhancing "Instagram Music" demonstrates its commitment to supporting artists and musicians in a digital age where discovery and engagement are paramount.

In a world where Spotify is becoming more like a social media app by allowing artists to post videos with Spotify Clips, IG is becoming more like a music platform.

By making music a core feature of its platform and introducing tools like this Spotify integration, Instagram empowers artists to connect more deeply with audiences, build a dedicated fan base, and convert social media interactions into meaningful streaming engagement.