Everyone is trying to crack the code on how to blow up their TikTok account and we’re here to break down the winning formula for you. Just like all other social media platforms, TikTok has an algorithm that determines how many people will see your post.
The key to getting more views is understanding how the algorithm works and making high-quality content that feeds into it. This means the customization of the content of your videos, the hashtags, and the descriptions.
In this post, we will reveal the basics of the algorithm, how TikTok decides to put your video on the "For You" page, and tips for getting more views.
You Must Crush it with Completion Rate
If you learn one thing from this article, it should be that completion rate is the most important factor in the TikTok algorithm. You should focus on making videos that people watch until the end. Even better, getting people to watch your video multiple times can be crucial.
It’s simple, the longer someone watches your video the more people TikTok will show it too. It’s one of the keys to getting on more people’s For You page. This means you want people to watch your entire video. The key is to hook them in the first 1-3 seconds, and keep them engaged until the end.
Why do you think recipe and tutorial videos get so many views? Or those videos where the captions build suspense and then something is revealed at the end? Anything that makes people want to watch and rewatch the whole video will have a massive impact on getting more views.
Maximize Your Engagement Metrics (Likes, Comments, Shares)
After completion rate percentage, all of the engagement metrics on your TikTok videos are vital to feeding the algorithm. This is likes, comments, shares, and downloads. It also includes visits to your profile, and follows up your account.
Once your video is posted, TikTok will show your video to an initial group of your followers. If this initial group has a high completion rate and engagement metrics, TikTok will continue showing it to more people. If the performance is strong enough with these initial groups, TikTok will start putting you on users "For You" page. When performance continues to be high, TikTok will just keep showing your video to more and more people...this is when you go viral.
Strategies for Increasing Completion Rate & Engagement (likes, comments, shares):
- Engage the user in the first couple seconds
- Ask questions in your description and overlay captions
- Use, curiosity, suspense, or confusion
- Overlay captions that capture attention (i.e. “Wait for it”)
- Be visually pleasing (good lighting, nice scenery)
- Tell a story they want to see until the end
- Give value (tutorials, recipes, health/fitness routines)
- Have the video appear to loop (the end goes seamlessly back into beginning)
- Have a strong profile picture and bio
- Post daily to engage your audience
- Create a series of content (part 1, part 2, part 3)
- Collaborate with other TikTokers and encourage duets
- Share your video to your other social accounts
- Use transitions and transformations
- Target your video to a relevant audience with hashtags (see below)
Use Hashtags to Target The Best Audience
It’s crucial that you understand how to use hashtags to get more views on TikTok. They are your opportunity to target the perfect audience and jump on trending topics.
When you use a hashtag, TikTok will show your video to people who have engaged with other videos that also used that same hashtag.
This is the perfect audience for you to target because they’ll be far more likely to engage with your video than if you used a generic hashtag or no hashtag at all.
You should also include trending hashtags when they are relevant, as these will increase your reach to the most active people on TikTok at that moment.
Selecting Hashtags To Target Your Niche:
For example, if your video is about dogs and you use #DogsOfTikTok, the algorithm will show your video to users that have completed, liked, and shared videos with the #DogsOfTikTok (see video below from Shay Mitchell).
Figure out what the best hashtags for your videos are and always include them. If your content does well with a particular hashtag, keep using it.
How to Use Trending Hashtags:
Using trending hashtags is one of the easiest ways to get more views on your videos.
When you use trending hashtags, TikTok will show your video to more of your followers and to more people on their "For You" page.
We recommend doing this for all of your videos and it only takes a few seconds to add.
1) Tap on “Discover”
2) Pick a trending hashtag
3) Add it to your video description
Summary of the TikTok Algorithm & Tips For Getting on the FYP
The algorithm may be very advanced, but the basics are simple. First and foremost, focus on getting a high completion rate, and generating multiple views on videos. Use a few of the tips above to maximize your engagement metrics (likes, comments, shares, downloads).
The good news is that anybody can become big on TikTok. You just need to be a little strategic, embrace your individuality, and have fun with it. Even the biggest TikTok stars have had videos that flop, don’t let this discourage you.
Like everything else, TikTok takes practice. What works for someone else may not work for you. Let trial and error be your friend on the path to TikTok success.