Rising Country Artist Ashley Walls Shares Key Advice for Indie Musicians

Hometown: Marietta, GA 
Currently Based In: Nashville, TN 
Favorite Hobby:  Working Out 
Favorite Artist(s): Post Malone, Morgan Wallen

Ashley Walls is a rising country artist whose genuine storytelling and heartfelt songs have captured the hearts of many. Influenced by her grandpa's love for music, Ashley started her musical journey at a young age, eventually sharing stages with legends like Billy Ray Cyrus.

She honed her skills at the University of Georgia, studying marketing and music business, which helped her navigate the music industry. Ashley's dedication, faith, and ability to connect with fans through social media have fueled her growth as an artist, making her story one of perseverance and passion.

How did your early love for music influence your current musical style?

My parents love to remind me that as soon as I learned to talk, I’d run up to strangers and offer to write songs for them on the spot—so I guess music has always been in my blood. My grandpa played a big part in that. He always had a lap steel at his house, and whenever I visited, I couldn’t wait to pull it out and play.

Those visits became some of my favorite moments growing up. He loved old country music—especially Johnny Cash—and I think Cash’s rebellious edge left a lasting impression on me. It’s something I try to channel in my music today.

How did studying marketing and music business at UGA help you in your music career?

Funny enough, I started at UGA thinking I’d become a doctor. Let’s just say I’m very glad I switched majors because pre-med wouldn’t have helped much in music—ha! The music business program at UGA was incredible. Our professors weren’t just academics; they were still active in the industry, and they didn’t take it easy on us.

We had to memorize tons of material, solve real-world problems, and complete internships in different music business roles. That hands-on experience gave us a deep understanding and respect for every facet of the industry. Plus, I made lifelong friends who’ve been part of my journey. Those classes really prepared me for the reality of navigating a career in music.

What was the most challenging part of transitioning from a student to a full-time musician? What advice would you give to other artists considering a similar path?

The transition from student life to the workforce is challenging for anyone, but it’s especially unique in music or as an entrepreneur. You grow up believing adults have it all figured out, and then suddenly, you’re in a world with no structure, no clear guide, and you realize nobody has all the answers. It’s a weird but important realization.

My advice to other artists taking this path is to trust that God has a plan for you and to focus on quality over quantity in your relationships. Surrounding yourself with supportive, positive people is crucial because negativity can seriously derail your career. Stay grounded, keep faith, and build a circle that uplifts you.

Can you walk us through your typical songwriting process? 

These days, I’ve really been enjoying co-writing. As a natural performer, having other writers in the room pushes me to elevate my ideas and stay focused on finishing the song.

Typically, we’ll start by going around in a circle, sharing ideas until we land on one that excites everyone. From there, it’s all about collaboration—building the track, crafting the melody, and fine-tuning the lyrics. By the end of the session, we usually have a full demo ready. It’s such a rewarding process to see a song come to life with the energy and input of others.

You've opened for big names like Billy Ray Cyrus. How did you land those opportunities, and what did you learn from those experiences?

Honestly, most of my opportunities have felt like divine intervention. I’m always putting in the work, but some breaks have come from the most unexpected places. For example, someone heard me writing in a common room, and another time, my song was playing in a hair salon—it’s wild how small moments can lead to big opportunities.

What I’ve learned from experiences like opening for Billy Ray Cyrus is to always stay prepared and put yourself out there because you never know who’s watching or listening.

How has social media played a role in your career? What strategies do you use to stay connected with your fans and grow your audience?

Social media has been a total game-changer for independent artists. The fact that you can post something and have it organically reach so many people—for free—is incredible.

While labels have advantages with their connections and ad spend, social media levels the playing field in a way that wasn’t possible before. My strategies are pretty simple: I try to post consistently to stay visible and engaged. I also make it a point to respond to all comments. If someone takes the time to leave a comment, I want to acknowledge it—it’s such a small way to show appreciation, but it means a lot to me. 💕

How did you manage your finances early on, and what tips would you offer to artists in similar situations?

This is definitely one of the toughest parts of being an artist. Making music, traveling, promoting—it all costs money, and it can feel overwhelming at times. For me, it came down to hard work, staying faithful, and being smart with my spending.

My best advice is to focus on what truly matters for your career and avoid wasting money on unnecessary things. Prioritize your goals, invest wisely, and trust that consistent effort will pay off in the long run.

What would you say to aspiring indie artists trying to make their mark in the music industry?

The best advice I’ve ever received came from my dad when I was learning to read. I remember getting so frustrated one night, crying in bed and yelling, “It’s too hard!” He calmly opened the book and said, “It doesn’t matter if it’s hard—you can do it.”

That simple message has stuck with me through everything, from powering through tough shows while sick to nailing that extra vocal take in the studio.For aspiring indie artists, my advice is the same: just do it. Push through the challenges, even when it feels impossible. The hard stuff is what makes you stronger and helps you grow.

How has Playlist Push contributed to your growth as an artist?

Playlist Push has been a great tool for my growth. They’ve placed my music on playlists that have introduced me to new, dedicated followers. It’s amazing how the right exposure can connect your songs with listeners who truly resonate with your work.

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