Groover vs. Playlist Push

When considering music promotion platforms, Playlist Push and Groover stand out as key players.

Each offers distinct approaches to helping artists gain exposure and expand their fan base. Although they might seem similar, the process and user experience are entirely different.

Curator Vetting Process

Groover's vetting process can be quite subjective, lacking clear baselines. They expect their curators to showcase emerging artists, produce 'solid' work, and have a significant audience on at least one platform.

Groover does not provide specific numbers regarding potential streams or benefits for the artist. Most of their guidelines focus on the type of feedback curators provide to the artist.

Playlist Push sets itself apart with its rigorous manual verification and vetting process for curators and their playlists. Curators are continuously monitored to ensure only high-quality playlists remain on the platform.

To join the network, each curator must have at least 1,000 followers on their playlist and maintain listener engagement, ensuring that artists are placed on impactful playlists.

Finding Playlists

On Groover, you need to manually search for curators based on country, genre, or keyword, which can be quite time-consuming.

Playlist Push uses advanced algorithms to scan playlists for its monthly listener count and Playlist DNA. Based on your genre targeting, Playlist Push will find the best-matching playlists in their network to send your song to.

This data-driven approach enables precise targeting, ensuring that an artist's music is promoted to playlists where it is most likely to resonate with listeners.

Pricing

Groover operates on a credit-based system, with the cost per submission varying based on the recipient's status. While this may seem cost-effective initially, artists may end up spending more in the long run.

Playlist Push offers two-week campaign packages starting at $285. These packages provide artists with access to a vast network of curators and playlists with just a click.

Based on your budget, you'll receive a direct estimate of the number of playlists and curators your campaign will reach.

Submission Limits

Groover does not impose submission limits, which may seem advantageous at first. However, without proper regulation, artists risk spamming professionals and diluting their inboxes.

Playlist Push maintains submission limits for its curators to prevent overload and ensure each submission receives the attention it deserves. This approach benefits both artists and curators, allowing curators to focus on providing meaningful feedback and engagement.

Track Acceptance Rate

According to the Groover website, they maintain a placement ratio of 20%.

Playlist Push has an impressive track acceptance rate of 32%, significantly higher than industry averages. This high success rate speaks to the effectiveness of their targeting and Spotify promotion strategies, resulting in increased visibility and reach for artists. This is just one reason Playlist Push is a solid alternative to Groover.

Network Sizes

Groover currently has 2,500 curators/pros. Of these 2,500, only about 573 are "Spotify Playlist Curators" by Groover's standards.

Playlist Push currently has 4,000 Playlists with over 100 million combined followers.

Curator Compensation

Groover curators can earn between $1 and $5 per submission (with 1 Grooviz equivalent to €1).

Playlist Push pays its curators based on the extent of their listenership, with earnings ranging from $1.50 to $15 per review. By offering higher payments than any other platform, Playlist Push attracts some of the best curators in the world.

Demographics of Network

Groover's network skews more towards Europe, leading to longer response times due to time differences, particularly for artists based in the Americas or Asia.

Playlist Push, on the other hand, is oriented towards the US market, with a significant portion of its network based in North America. This US focus gives artists access to one of the world's largest music markets, where trends and popular genres often influence global music consumption. Additionally, Latin America represents a substantial and growing segment of Playlist Push’s network, offering further opportunities for artists.

Timing

Groover curators have up to 7 days to review your song. If a curator decides to place your song on their playlist, they can choose when to add it—either at the time of review or even more than a month later. This can make it hard to lock in placements in a short amount of time when your song first hits Spotify.

Playlist Push curators have up to 14 days to review a track. If a curator decides to place a song, it will be added to their playlist at the time of the review. You can start a campaign and start getting placements on day 1 of release.

Playlist Push also offers a pre-release feature, allowing curators to review tracks up to 14 days before their official release. If the song is selected, it will be added to playlists on the release day.

This early placement can significantly influence the Spotify algorithm, potentially helping artists land on algorithmic playlists like Discover Weekly, Release Radar, and Daily Mix.

Playlist Push Campaign Process

On Playlist Push, you begin by filling out a brief application with basic information, including your song/artist name, social link, hometown, and more.

Once accepted, you'll be directed to a targeting page. Here, you can use AI targeting to auto-populate genres (available if your song is already released) or manually search for genres.

If you're unsure about a genre, you can click 'Listen' on the right side to hear an example.

Playlist Push leverages your genre selections to scan over 4,000 playlists in its network, ensuring your music is matched with the most relevant curators. By analyzing each song in these playlists, Playlist Push identifies the curators most likely to appreciate your music, enhancing your chances of securing a placement.

After setting your targeting, you'll proceed to the 'Favorites' page, which is available if you've previously run a Playlist Push campaign. If you've used Playlist Push before, you can target playlists that have previously featured your track.

Once you've made your selection(s), the next step is to set your campaign budget. This budget will determine the estimated number of playlists and curators your song will reach.

After setting your budget, navigate to the campaign review page. Carefully examine all aspects of your campaign, and when everything looks good, click 'Proceed to Payment' to continue.

Once your Playlist Push campaign launches, curators have up to 14 days to review your song. If a curator decides to feature your song, you will be notified via email with all relevant placement information.

Groover Campaign Process

On Groover, click 'Start a campaign' and add the track you want to promote using a YouTube or SoundCloud link. Provide additional details, such as the track's language and release date.

After completing the application, you'll proceed to a page where you can select curators and professionals using filters to find ideal matches. You can also review curator profiles to make informed choices, though this process can be extremely time-consuming.

After selecting curators, you'll craft a compelling pitch for your track. For a more personalized approach, you can also include individualized messages for each curator.

After finalizing your pitch, you'll review your campaign. If everything looks good, click 'Launch Campaign'. At this stage, you'll purchase Grooviz tokens to send your music to selected curators (2 Grooviz per contact, with 1 Grooviz equivalent to €1).

Once payment is completed, your campaign will go live, and you can expect feedback within 7 days. If you don't receive a response, you can reclaim your Grooviz to retry.

Comparison Chart

Both Playlist Push and Groover offer valuable music promotion platforms, each with unique strengths and approaches.

In Conclusion

Playlist Push distinguishes itself with data-driven targeting, a rigorous vetting process, and a high track acceptance rate, making it an ideal choice for artists seeking precision and extensive reach within the US market. Its structured campaign process and expansive network size offer a significant advantage for artists aiming to make an impact.

On the other hand, Groover's manual search and flexible submission system cater to artists seeking a hands-on approach. Despite its subjective vetting and smaller network, Groover provides a cost-effective entry point and opportunities for personalized engagement with curators, especially within the European market.

What artists are saying about Playlist Push

What are the differences between Playlist Push and Groover?

Playlist Push emphasizes a data-driven, automated process with rigorous curator vetting. It targets playlists based on specific metrics and ensures high engagement, particularly within the US market. It offers structured campaign packages with clear estimates of reach and a high track acceptance rate.

Groover relies on a manual search system for curators, with a subjective vetting process and flexible submissions. This appeals to artists seeking personalized interactions, especially in the European market. Groover's cost-effective entry point and lack of submission limits are balanced by the potential for higher long-term costs and less precise targeting.

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