How to Sell Merch on Spotify: Set Up, Promote, and Get Paid

If you're an aspiring musician or band looking to expand your revenue streams and connect with your fans in new ways, selling merchandise on Spotify could be for you.

With millions of listeners tuning in daily, Spotify offers a platform to showcase and sell your branded merchandise. In this guide, we'll walk you through the process step by step, so you can start monetizing your music and building deeper connections with your audience.

Set Up Your Spotify for Artists Account

To set up a Spotify shop, you’ll need a Spotify for Artists account. If you don’t have one yet, learn how to set up a Spotify For Artists account here.

Once verified, you'll have access to numerous tools and features, including the ability to manage your profile, track your streams, and, most importantly, sell merchandise.

Before you dive in, check out how to claim your artist page on Spotify, Apple Music, and other streaming services.

Set Up Shopify Account

To sell merchandise on Spotify, you'll first need to set up a Shopify account, which is a straightforward process. Shopify offers a great starter plan that starts at just $5 a month. Once that’s done, simply install the Spotify For Artists App within Shopify to connect your store to your artist profile.

How to Create Artist Merch

Now comes the fun part! On Shopify, you can find print-on-demand services, such as Printify or Printful, to easily create products that align with your brand and appeal to your target audience. There, you can select items like T-shirts, hats, posters, etc.

Alternatively, you can manually upload your items to Shopify, but you'll need to handle shipping and monitor your stock directly. Once you finalize your products, you can publish them on Shopify.

How to Upload Merchandise to Spotify

Once your merch is live on Shopify, open the Spotify for Artists app within Shopify to select which items you want to display on your Spotify profile. Then log in to your Spotify for Artists account and navigate to the Merch & Events tab to view your selected items. From there, you can pin products to your artist profile and tag specific products to your releases.

How to Promote Your Merchandise

Now that your merchandise is live on Spotify, it's time to promote it to your fans. Utilize your social media channels, email newsletters, and other marketing platforms to promote your merchandise. Consider running special promotions or exclusive deals to incentivize fans to make a purchase.

Monitor Your Sales and Engage with Fans

As sales start coming in, keep an eye on your merch performance through your Shopify dashboard. Use Shopify’s built-in analytics to track orders, spot trends, and see which items are selling best. This can help you decide what to restock, update, or promote more.

Don’t forget to thank the fans who support you. A quick shoutout or message can go a long way in building a real connection and loyalty.

Check out these top music analytics tools for independent musicians.

FAQs

Can I sell merch on Spotify?

Yes. You can showcase and sell your merchandise directly on your Spotify artist profile, as well as on your releases and even the Now Playing screen. This is all made possible through partners like Shopify.

How much does Spotify take per sale?

Spotify doesn’t take a cut. The sale occurs through your merchandise store, so any fees are deducted from that platform, not from Spotify.

How to sell merch on Spotify for free?

You can’t sell merchandise on Spotify completely for free. You need a Shopify account to connect your store to your Spotify artist profile. Shopify does offer a low-cost starter plan, but there’s still a small monthly fee to get set up.

Can you sell merch on Spotify without Shopify?

The only way to sell merch directly on your Spotify artist profile is through Shopify.

Final Thoughts

Selling your Spotify merchandise is a fantastic way to monetize your music and deepen your connection with your fans. By following these steps and utilizing the available tools, you can develop a successful merchandise strategy that enhances your overall music career. So what are you waiting for? Start designing, uploading, and promoting your merchandise on Spotify today!

Looking to Promote Your Music?

Try our  Spotify Playlist Pitching and TikTok Music Promotion services.