How Often Should You Post On TikTok As An Artist?

Many artists struggle with one big question when trying to grow their TikTok fanbase: how often should you actually post? The answer is not as simple as a single number. While data provides helpful clues, the real goal is to stay consistent without burning yourself out.

If you’re still building your foundation on the platform, our guide on How to Get an Artist Account on TikTok can help you get set up the right way from the start.

What the Data Shows

A recent analysis of more than 11 million TikTok posts revealed an interesting pattern. Posting more frequently doesn't guarantee that each video will perform better. However, it does increase your chances of having a breakout moment.

Most of your posts may perform similarly, but posting frequently gives you more chances to take off. Think of it as giving yourself more at-bats to hit a home run.

For more insight into how TikTok affects artist growth, check out why TikTok's Impact on Music Promotion Is Greater Than Ever, which explains why the platform remains crucial for music discovery.

How Often Should Artists Post?

Numbers suggest:

Posting 2-5 times per week, see about 20% more views per post compared to those who post only once a week.
Posting 6-10 times per week increases views by around 30-35%.
Posting 11 or more times per week can increase views by roughly 40%.

For most artists, posting 2 to 5 times per week is a strong place to start. It keeps you present without forcing you to constantly chase content ideas. Once you feel comfortable, increasing to 6-10 posts per week can improve your chances of landing a viral moment.

Anything beyond that leads to smaller gains, so consistency and quality matter more than sheer volume.

Why Frequency Matters

Posting often doesn't improve the average post's performance. The real benefit is simple: more posts = more opportunities for discovery. One video can change your career, and the more content you share, the more likely it is that people find you at the right moment.

If you want more tools to convert social engagement into real fan growth, learn Why Spotify's New Instagram Tools Help Artists Promote Music and Get Heard to see how to bridge your audience into streaming platforms.

How to Find Your Posting Rhythm

If you’re just getting started, consistency is your best friend. Here are a few ways to make it easier:

Batch your content: Film multiple clips in one session so you can post throughout the week without needing new ideas on the spot.

Blend trends with your own style: Trending sounds can help your visibility, but your unique voice and identity are what keep people coming back.

Track your progress: Every audience performs differently. Your baseline metrics matter more than someone else's numbers.

Have fun with it: Experiment, stay curious, and do not stress if a post flops. It's all part of the process.

Final Thoughts

Posting frequently on TikTok doesn’t guarantee success, but it increases your odds of getting noticed. The real key is to find a pace that lets you stay consistent, creative, and true to your sound.

If you can manage 2–5 quality posts each week, you’re already ahead of most artists. Keep showing up and keep experimenting. It only takes one post to change everything.

FAQs

How many times a day should I post on TikTok as an artist?

Most artists do well with one post a day or a few posts each week. Posting frequently can help with growth, but only if you can maintain quality and stay consistent.

Will posting too much hurt my TikTok account?

No, posting more will not hurt your TikTok account. The main risk is burnout or a drop in content quality. If posting more causes stress due to rushed content, it is better to post less but with intention.

Yes, if a video shows potential but slows down, try reposting it at a different time or with a stronger hook. Many creators have seen the same video go viral on a second or third post.

Should I delete TikTok posts that flop?

No, a video that underperforms today can still take off later. TikTok often resurfaces content even weeks after posting. Keeping everything up gives each post more chances to reach new viewers.

Do I need to post trends on TikTok to grow?

Trends can boost visibility and help new people discover your music, but they should not define your content. Use trends when they make sense for your brand and pair them with original content that shows your personality.

What are the best times to post on TikTok?

The best time to post on TikTok is usually in the evening, between 5 and 9 p.m., when most people are scrolling and relaxing. Weekends can work well too, especially later at night. However, every audience is different, so check your TikTok analytics to see when your followers are most active and post around those times.

Looking to Promote Your Music?

Try our Spotify Playlist Pitching and TikTok Music Promotion services.